Course summary

On this course, accredited by the Chartered Institute of Marketing, you can explore the fast-moving world of marketing, develop real skills, gain cutting edge knowledge and become an outstanding business professional. This course brings marketing to life with inspiring, real-world experiences. It’s a dynamic, competitive world for marketers today, which is why we will equip you with much more than marketing knowledge. Your future employers are seeking skills that we develop with you; meaning you leave us with many valuable experiences giving you an edge at interview and in the workplace. Everything you study will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as upcoming trends in key marketing areas, such customer behaviour and digital communications. Gain an understanding of marketing in a real-life context along with essential digital marketing skills, and develop management awareness in areas such as finance, people and organisations. Use this marketing knowledge to make key decisions and consider the different ways businesses operate around the world. You will begin to shape your career path by choosing an aspect of marketing, along with the option to undertake a five-week or year-long placement, and carrying out an original research project into a subject you select.