Fashion Retail Academy

Marketing & Communication for Fashion Fashion Retail Academy Degree level: Undergraduate Awarded by: Falmouth University

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Course summary

This brand new and exclusive ‘Fast-Track’ two-year degree course in partnership with Falmouth University has been designed from the ground up with fashion retail employers of all shapes and sizes (from high street to high end and pureplay) to create a new breed of employee. Providing you not only with the latest skills needed for a successful career in marketing, communication, PR or digital roles, but a broad range of futureproofed business skills and the agility you will need to succeed in contemporary retail environments.

Fashion and retail are changing at break neck speed. The continued rise and use of technology, the demand for ‘new now’ and an unstable trading environment has given rise to increased competition and the need to alter business models fundamentally to remain competitive. Retail today bears less and less resemblance to that of a decade ago and our exclusive research into retail of the future clearly shows that this shift will only continue to grow.

The Fashion Retail Academy (FRA) and Falmouth University Partnership
This degree course has been exclusively developed in partnership with Falmouth University which has been ranked gold in the Teaching Excellence Framework, the new classification of degree teaching standards. The course will be delivered entirely at The Fashion Retail Academy in London and you will have the additional benefit of having access to Falmouth University’s extensive online library collection and resources. You will also become a member of the Falmouth University Student Union.

The Degree
FRA ‘degrees with a difference’ includes highly practical, industry-focused content delivered over an accelerated two-year course including industry involvement ranging from masterclasses to live practical projects, industry mentoring and work placements.
Delivered in an accelerated model over 2 years your full BA (Hons) will propel you towards your chosen career a year quicker than a traditional degree. The structure of the course has been designed around study at Level 4 (developing foundational knowledge and awareness), Level 5 (high levels skills development and synthesis of information) and Level 6 (your launch pad for your career).
During the course, you will study multiple facets of marketing and communications in depth, understanding best practice to ensure your success in a future marketing role within the fashion industry on graduation.

Topics of delivery include:

  • Contextual & Historical Studies

  • Brand management

  • Marketing fundamentals

  • Creative digital skills

  • Consumer behaviour

  • Visual Communications

  • Promotions, PR and Communication

  • Fashion Retail landscape and environment

  • Professional strategies

  • Internalisation and globalisation

  • Data and Analytics

  • Marketing: Digital and social media

The course also includes the FRA unique experience:

Unique two year condensed delivery
Guaranteed interviews/assessment centres*
Live Industry Projects, led by employers, to build your experience and portfolio.
A work placement each year with one of the 130 fashion retail brand partners working with the FRA – to provide hands on practical experience of different roles and gain industry contacts & experience
Industry Mentor throughout your course
Course taught by experienced fashion retail industry professionals

You will study for three trimesters during the academic year between September and the following August (12 weeks in each) instead of the standard two. The two year programme means you will only pay fees and living costs for two years rather than the standard three.

*Subject to meeting the expected levels of attendance in accordance with FRA’s Attendance Monitoring Policy.

Course details

Modules

CULTURAL AND CONTEXTUAL STUDIES
The history of fashion including geographic locality, technology, sustainability, societal and cultural influences. You will look at the rise and impact of technology, sustainability and corporate social responsibility.

BRAND MANAGEMENT
This module will explore contemporary fashion brands and examine the strategies that are used to create a unique personality, generate appeal and develop a ‘desirability factor’ for potential consumers. Students will examine how brand identity is used as a strategic tool to promote products and build loyalty in consumers.

MARKETING FUNDAMENTALS

Look at the theory behind fashion marketing and retailing, with particular emphasis on the mix between the two. Develop an appreciation and critical understanding of fashion marketing through examining pest/environmental analysis, segmentation, targeting & positioning, consumer behaviour, product, position, multi-channel, price and promotion.

CREATIVE DIGITAL SKILLS
An introduction to specific digital skills required for the fashion industry and its sectors, including social networking, blogging, publishing and websites alongside emerging technologies. Gain an overview and awareness of the skills required to use these platforms including the development and production process.

CONSUMER BEHAVIOUR
Incorporating retail trends, consumer behaviour looks at cultural, social, personal and economical behaviours that drive consumers to purchase, and what causes those consumers to develop product and brand preferences, to enable the successful development of a targeted, personalised marketing strategy within retail to appeal to the relevant target audience.

VISUAL COMMUNICATIONS
Develop a critical understanding of how the inner workings of communication within the fashion industry is transferred to the consumer. Learn methods that will cover the systematic analysis of media and industry practice.

PROMOTIONS, PR AND COMMUNICATION
Build the knowledge and skills to develop specialist PR activities; operating in the fast-moving world of fashion. Learn to identify and analyse audiences, how to create personality and how to communicate and manage image through PR activities.

FASHION RETAIL LANDSCAPE AND ENVIRONMENT
Understand the many layers that comprise the retail environment including commercial, cultural, technological and anthropocentric factors. Look at rapid changes in the virtual world that have created an increased demand for online interaction, forcing the physical retail space to undergo substantial changes.

PROFESSIONAL STRATEGIES
Develop a deeper awareness of self-positioning in the fashion industry through reflective practice for professionals including CV and LinkedIn writing workshops and generating support for business start-up funding. Industry employers will share advice and guidance on how to contact relevant people and how to attract business funding whilst maintaining entrepreneurship and innovation.

INTERNALISATION AND GLOBALISATION
This module includes the diversity, complexity and vibrancy of the international business landscape for fashion business. Understand the opposing advantages of presenting a consistent brand globally whilst maintaining a tailored, operational approach at local level.

DATA AND ANALYTICS IN A BUSINESS ENVIRONMENT
Look at business analytics and statistical analysis to support an evidence based approach to management decision making. From loyalty schemes, social media and ecommerce, retailers have increasing access to an abundance of rich data on customer behaviour to inform business decisions.

MARKETING: DIGITAL AND SOCIAL MEDIA
Study innovative and visionary contemporary new media communications campaigns used to generate awareness and sales for fashion retail. Consolidate understanding of fashion marketing and integrated marketing communication strategies. Analyse companies who are currently pushing marketing boundaries in digital and social media.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

You are viewing a course summary page, please select a course option to see the application codes

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

We regret that this course is not available to international (non-EU) applicants who would require a Tier 4 Student Visa at this time. If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing system (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening


Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 104 - 120 points A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.
You can check how many points your qualifications are worth using the online UCAS Tariff Calculator.
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you.
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.
A level We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) A typical offer is between 104 and 120 UCAS points
Access to HE Diploma 60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.
Scottish Higher A typical offer is between 104 and 120 UCAS points
AS We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.
Cambridge International Pre-U Certificate - Principal A typical offer is between 104 and 120 UCAS points
Extended Project Acceptable when combined with other qualifications
International Baccalaureate Diploma Programme 24 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) A typical offer is between 104 and 120 UCAS points
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) A typical offer is between 104 and 120 UCAS points
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Acceptable when combined with other qualifications
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) Acceptable when combined with other qualifications
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) Acceptable when combined with other qualifications
Scottish Advanced Higher A typical offer is between 104 and 120 UCAS points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply


English language requirements

If English isn't your first language, we'll need to see academic proof of your level of written and spoken English. We require a minimum International English language testing system (IELTS) score of 6.0 (or recognised equivalent*). This test must have been taken no earlier than two years before you start at the Fashion Retail Academy. * Trinity (taken in the UK) - 111 Cambridge ESOL Exams - CAE or FCE Cambridge English scale 176 Common European Framework - C1 - C2


Fees and funding

Tuition fees

Channel Islands £11,100 Year 1
EU £11,100 Year 1
England £11,100 Year 1
Northern Ireland £11,100 Year 1
Scotland £11,100 Year 1
Wales £11,100 Year 1

Additional fee information

£70 - recurring annual cost. £50-£200 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc). £300 - Optional study visits and placements for the course duration. Additionally, if you need to bring equipment or materials with you, these will be outlined in your induction

Provider information

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Fashion Retail Academy
15 Gresse Street
London
W1T 1QL


Course contact details

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Main Contact

0300 247 0039