For the graduates of today and tomorrow, being competitive and employable depends on demonstrating innovation, flexibility and commitment to continued learning. We are looking for students who are inquisitive and wish to learn more by investigating and researching.
Flexibility - the BA Business and Management and BA Marketing degrees share a common first year, therefore may be possible to switch between courses upon successful completion of year one. (Students who require a Tier 4 visa will need to check this in advance with the Tier 4 regulations which are in place at the time).
This introduces the study of key business topics.
Students start to develop business, investigation and project skills in a further module devoted to a range of business-related activities such as developing a business plan for a new start-up. There are five core modules and a choice of a further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.
The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key business skills are developed further and integrated across the entire second year as well as forming a basis for the third year. The importance of international aspects of business is highlighted. The Business and Management degrees focus on the management of operations and information systems and offer optional modules in areas such as marketing, entrepreneurship and business law.
Central to year three is the Dissertation which is a double module. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and a further three optional modules allow you considerable opportunities to focus your studies on areas of special interest, strategic management and to engage more closely with the School’s research groups through seminars and guest speaker programmes.
We review course structures and core content (in light of e.g. external and student feedback) every year and will publish finalised core requirements for 2019 entry from September 2018.
For more information on this course, please see our website.
You must select an option for this course before you can view its entry requirements.