Staffordshire University

Marketing Management ( With foundation year) Staffordshire University Degree level: Undergraduate

Back

Course options

Course summary

TEF Gold

Staffordshire University has opted into the TEF and received a Gold award.

Find out more about the TEF.

Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.

The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.

Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

Course details

Modules

Foundation Year Core modules: Business Simulation Project, Prepare to Manage, Maths for Managers, Communication Skills for Managers, Management in Practice

Year 1 Core modules: Business Agility, Digital Identity, Creating and Implementing Marketing Campaigns, Entrepreneurial Marketing, The Professional Toolkit, Experiential Marketing

Year 2 Core modules: Consumer Behaviour, Digital Marketing Strategy and Planning, Business Creation and Innovation, The Digital Toolkit, Developing Collaborative Relationships, Social Media and Content Planning, Big Data, Work Placement Project

Year 3 Core modules: Customer Experience (CX) Strategy, Business Ethics, Corporate Brand and Reputation, Measuring Success, Digital Acquisition, Conversion and Retention, Knowledge Exchange Project


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N1NQ
Institution code S72
Campus name Staffordshire University (Stoke Campus)
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 48 points


Fees and funding

Tuition fees

Channel Islands £5,500 Year 1
EU £5,500 Year 1
International £11,100 Year 1
England £5,500 Year 1
Northern Ireland £5,500 Year 1
Scotland £5,500 Year 1
Wales £5,500 Year 1

Additional fee information

Indicative fees are for the foundation year of the course and will increase to the standard fee of £9250 for home and EU for each year of the course thereafter. Non-EU international students: Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Provider information

Visit our website

Staffordshire University
College Road
Stoke on Trent
ST4 2DE


Course contact details

Visit our course page