Digital Marketing Birmingham City University

Undergraduate

This BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications.

It’s a powerful mix where you’ll be working with professionals to learn key skills in a fast-paced creative industry. You’ll find yourself in placement activities making campaigns for top advertising agencies like AMVBBDO, or delivering development solutions to famous entertainment brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for global clients like SONY.

BA Digital Marketing is developed with our industry partners who are looking for “agency ready talent” and our students who are “100 per cent satisfied” with the course content and teaching (NSS 2016).
You’ll be based in the professional environment of your own digital media team and you will engage in workshops, lectures and live client-facing assignments with your peers, tutors and industry mentors.

We’ll give you your own MacBook Air to use for the duration of the programme, state-of-the-art resources to work in and top industry mentors to work with.

As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world. You’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.

To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a unique combination of options and projects.

In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the feature film, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs from big brands and prestigious clients.

All our teaching staff are professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising. Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns.

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Study mode

    Full-time

  • Location

    University House

  • Start date

    23 September 2019

  • Duration

    2 years


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January *

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code P647
Institution code B25
Campus name University House
Campus code S

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 120 points GCSE grade 4 GCSE English Language and Maths
Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered.
Must have been achieved at the point of enrolment.
A level BBB A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.

Subjects Excluded: General Studies and Critical Thinking
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDM
Access to HE Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 20 credits at Level 3
Information, Communication Technology and Business subjects preferred but other subjects also considered.
GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be included
Scottish Higher Achieve a minimum of 120 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers. Where only Highers have been taken a minimum of (BBBCC) are required. Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).
AS AA - EE Must be in different subjects to the A levels (and only if applicant is holding at least two A levels).
Extended Project Must be in a topic related to the degree subject being applied for.
Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.
GCSE/National 4/National 5 GCSE grade 4 GCSE English Language and Maths
Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered.
Must have been achieved at the point of enrolment.
HNC (BTEC) D Overall Distinction profile, must be in a related subject.
May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.
HND (BTEC) D Overall Distinction profile, must be in a related subject.
May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.
International Baccalaureate Diploma Programme Obtain a minimum of 30 points overall. For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted.For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) Group A English Group A - Grade 4 or above,
OR
English Group B - Grade 5 or above from the IB will be accepted.

Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they achieve a total of 15 points or above from three Higher Level subjects alongside other acceptable level 3 qualifications to meet 120 UCAS Tariff Points.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) See level 3 entry under Irish Leaving Certificate for full details
OCR Cambridge Technical Certificate Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.
OCR Cambridge Technical Diploma Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.
OCR Cambridge Technical Extended Certificate Must be offered along with either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma in order to achieve 120 tariff points.
OCR Cambridge Technical Extended Diploma DDM
OCR Cambridge Technical Introductory Diploma Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.
OCR Cambridge Technical Subsidiary Diploma Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 120 UCAS tariff points.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Must be offered along with either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) Must be offered along with A-levels or BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.
Scottish Advanced Higher Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCC.  Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) Not accepted

Additional entry requirements

Interview


English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 with 6.0 in writing and no less than 5.5 in the remaining three skills.

Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.