Public Relations & Media Birmingham City University

Undergraduate

Intimately linked to industry, the Public Relations pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.

The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.

What's covered in the course?

Combining practical skills and industry insights, PR and Media offers a truly unique blend of communication perspectives that will put you in the very best position to pursue a PR career.

Turn your ideas into a reality and be brave with your approach to your work; in PR, there is no such thing as a bad idea, there is always potential and this course will help you realise yours.

Informed by the working approaches of top PR, communication and digital teams across the UK and beyond, this course will develop your understanding, awareness and appreciation of PR as a concept and a discipline. You’ll become a critical media consumer and you’ll draw upon your own areas of interest to assess influence and impact in action. You’ll turn this knowledge into your own creative campaigns, so from the moment you begin, you will be able to build an impressive production portfolio that will make you stand out from the recruitment crowd.

How you will learn

Effective communication is a two-way process and this is at the heart of our teaching and learning approach. Our modules are delivered through engaging seminars and workshops, with an array of guest speakers, case studies and projects for you to sink your teeth into. You’ll have the freedom to develop ideas, creative solutions and presentations, and we’ll have critical debates about current issues and stories impacting on the industry and in the news as the course progresses. You have a say and can inform the direction of workshops and assignments based upon your personal passions. Prepare to have an opinion!

We’ll also give you the opportunity to hone keen writing skills for a multitude of audiences and purposes, making you more job-ready than many other graduates.

Join a course recognised by the Chartered Institute of Public Relations, closely linked to industry and with the support of a mentor scheme with practitioners across the region.

You will be taught by respected PR professionals and academics, who have managed successful PR agencies and run exciting award-winning client campaigns. The lecturing team delivers a balance of critical understanding and effective delivery but of course in PR, it’s not just what you know, it’s who you know. Rest assured our expert team is very well connected, with renowned theorists, the CIPR and a multitude of communication organisations and professionals.

We will prepare you for a fast-paced, rewarding career in PR. You’ll gain valuable experience through regular industry networking opportunities which will help you make contacts, build confidence and put your skills into practice.

A real highlight in your diary will be our renowned PR Students’ Conference, a major annual event, respected and supported by industry that showcases student achievements to PR professionals – just look at #MidsPRConf to see the conversations we started at the most recent conference.

PR and Media is the complete package for wannabe communications professionals. It provides you with plenty of platforms to build your profile and those all-important contacts, so you can step into the industry with confidence.

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Study mode

    Full-time

  • Location

    Parkside Building Campus

  • Start date

    23 September 2019

  • Duration

    3 years


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January *

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code P2P3
Institution code B25
Campus name Parkside Building Campus
Campus code C

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points GCSE grade 4 English Language. Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered.
Must have been achieved at the point of enrolment.
A level BBC A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
subject excluded - General Studies and Critical Thinking
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM
Access to HE Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 18 credits at Level 3
Arts, Media and Publishing subjects preferred but other subjects also considered.
GCSE English language at grade C or above or equivalent qualifications must be included.
Scottish Higher Achieve a minimum of 112 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers. Where only Highers have been taken a minimum of (BBCCC) are required. Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).
AS Not accepted
Extended Project Must be in a topic related to the degree subject being applied for. Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points.
GCSE/National 4/National 5 grade 4 GCSE English Language Must have been achieved at the point of enrolment.
Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subject are covered.
HNC (BTEC) D Overall Distinction profile Must be in a related subject.
May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.
HND (BTEC) D Overall Distinction profile Must be in a related subject.
May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.
International Baccalaureate Diploma Programme Obtain a minimum of 28 points overall. For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) Group A English Group A - Grade 4 or above, OR English Group B - Grade 5  from the IB will be accepted. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three higher level subjects and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) See level 3 entry under Irish Leaving Certificate for full details
OCR Cambridge Technical Certificate Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points.
OCR Cambridge Technical Diploma D*D* Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points
OCR Cambridge Technical Extended Certificate Must be offered along with either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma in order to achieve 112 tariff points.
OCR Cambridge Technical Extended Diploma DMM
OCR Cambridge Technical Introductory Diploma Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points.
OCR Cambridge Technical Subsidiary Diploma Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points.
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D*
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points
Scottish Advanced Higher Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD.  Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) Must be offered along with either A-levels, BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma combination with a total of 112 UCAS tariff points


Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.