Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
How to apply
If English is not your first language, you should have an IELTS score of 6.5 with 6.0 in each element.
You will typically have a good Honours degree (Upper Second Class or equivalent) in a relevant discipline, and significant relevant professional experience. You will generally be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries. If English is not your first language, you should have an IELTS score of 6.5 with 6.0 in each element. Personal statements should address your understanding of media management and how your studies will contribute to your career development. The application process may also involve and interview and/or a short essay.