Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.
The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.
Applicants should have a minimum of an upper second class honours degree (2:1) or a lower second class honours degree (2:2) in a relevant discipline and significant relevant professional experience. Applicants will be expected to have at least a year's experience of working in an editorial, creative or business function within media or content industries. Applicants may be required to submit a short written assignment. Applicants may also be asked to take part in the Skype interview. If your first language is not English you should have an IELTS 6.5 with 6.0 in Writing and Speaking. Applicants are required to submit one academic reference.