Bournemouth University has opted into the TEF and received a Silver award.
We have pioneered the teaching of marketing communications and delivered sector-leading degrees for over 25 years. We currently offer four degrees developed to give you a critical understanding of your chosen discipline and the practical skills required to pursue a successful career. Taught by expert lecturers, highly qualified practitioners and accomplished industry guest speakers, these degrees will help you graduate as someone capable of defining new practice in your industry and setting new benchmarks for excellence in your field.
As a student on any of these degrees, you would join the Marketing Communications course at enrolment and undertake a common shared first year of study. This is designed to provide a foundational knowledge and give you a broad understanding of the different promotional tools available to the marketing communications practitioner. This means you’ll be making a more informed decision about which direction you want to take your career, and you’ll have an understanding of all elements of the industry – which is reflected in the workplace and will make you even more employable when you graduate.
Towards the end of the first year, you will then decide whether to stay on the Marketing Communications degree or specialise in one particular practice; Marketing Communications with Public Relations, Marketing Communications with Advertising or Marketing Communications with Digital Media.
All of the degrees in this framework have been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your first year you will have the chance to gain the CIM Foundation Certificate in Marketing, and in your second year you will be able to gain a further professional qualification relevant to your specialism.
In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming CV. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.
This course received an impressive 92% overall satisfaction rating from our final year students in the latest National Student Survey (NSS), 90% also reported that staff made the subject interesting
Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
This course may be available at alternative locations, please check if other course options are available
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 4
|UCAS Tariff||104 - 120 points||104 - 120 tariff points including a minimum of 2 A-levels or equivalent|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||DMM||112 tariff points|
|Access to HE Diploma||102 - 118 tariff points with any combination of Distinction, Merit, Pass grades|
|Scottish Higher||104 - 120 tariff points from Scottish Highers|
|Extended Project||Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent|
|GCSE/National 4/National 5||GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.|
|International Baccalaureate Diploma Programme||28 - 31 points||28 - 31 points|
|OCR Cambridge Technical Diploma||D*D||104 tariff points|
|OCR Cambridge Technical Extended Diploma||DMM||112 tariff points|
|OCR Cambridge Technical Introductory Diploma||Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent|
|OCR Cambridge Technical Subsidiary Diploma||Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent|
|Pearson BTEC 90-Credit Diploma (QCF)||We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff|
|Pearson BTEC Extended Diploma (QCF)||We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.|
|Pearson BTEC Level 3 National Diploma (first teaching from September 2016)||D*D||104 tariff points|
|Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)||We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff|
|Pearson BTEC Subsidiary Diploma (QCF)||We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.|
|Scottish Advanced Higher||104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.|
|Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)||We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.|
Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.
Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.
Deferred entry: We are happy to consider eligible applicants for deferred entry.
English language requirements
|IELTS (Academic)||6.0||IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.|
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|