Bournemouth University

Marketing Communications Bournemouth University Degree level: Undergraduate

Back

Course options

Course summary

TEF Silver

Bournemouth University has opted into the TEF and received a Silver award.

Find out more about the TEF.

We have pioneered the teaching of marketing communications and delivered sector-leading degrees for over 25 years. We currently offer four degrees developed to give you a critical understanding of your chosen discipline and the practical skills required to pursue a successful career. Taught by expert lecturers, highly qualified practitioners and accomplished industry guest speakers, these degrees will help you graduate as someone capable of defining new practice in your industry and setting new benchmarks for excellence in your field.

As a student on any of these degrees, you would join the Marketing Communications course at enrolment and undertake a common shared first year of study. This is designed to provide a foundational knowledge and give you a broad understanding of the different promotional tools available to the marketing communications practitioner. This means you’ll be making a more informed decision about which direction you want to take your career, and you’ll have an understanding of all elements of the industry – which is reflected in the workplace and will make you even more employable when you graduate.

Towards the end of the first year, you will then decide whether to stay on the Marketing Communications degree or specialise in one particular practice; Marketing Communications with Public Relations, Marketing Communications with Advertising or Marketing Communications with Digital Media.

All of the degrees in this framework have been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your first year you will have the chance to gain the CIM Foundation Certificate in Marketing, and in your second year you will be able to gain a further professional qualification relevant to your specialism.

In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming CV. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

This course received an impressive 92% overall satisfaction rating from our final year students in the latest National Student Survey (NSS), 90% also reported that staff made the subject interesting

Course details

Modules

Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N591
Institution code B50
Campus name Main Site
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 4

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 104 - 120 points 104 - 120 tariff points including a minimum of 2 A-levels or equivalent
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM 112 tariff points
Access to HE Diploma 102 - 118 tariff points with any combination of Distinction, Merit, Pass grades
Scottish Higher 104 - 120 tariff points from Scottish Highers
Extended Project Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent
GCSE/National 4/National 5 GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
International Baccalaureate Diploma Programme 28 - 31 points 28 - 31 points
OCR Cambridge Technical Diploma D*D 104 tariff points
OCR Cambridge Technical Extended Diploma DMM 112 tariff points
OCR Cambridge Technical Introductory Diploma Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
OCR Cambridge Technical Subsidiary Diploma Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
Pearson BTEC 90-Credit Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Extended Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D 104 tariff points
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Subsidiary Diploma (QCF) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Scottish Advanced Higher 104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

Deferred entry: We are happy to consider eligible applicants for deferred entry.


English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £14,100 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £850.

Provider information

Visit our website

Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB


Course contact details

Visit our course page
Future Student Enquiries