Birmingham City University

International Marketing (Top Up) Birmingham City University Degree level: Undergraduate

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Course summary

TEF Silver

Birmingham City University has opted into the TEF and received a Silver award.

Find out more about the TEF.

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.

Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.

You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.

Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.

You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.

For full details, visit our website.

Course details

Modules

The below typical core and elective modules should offer guidance on the modules you can expect to study: Contemporary Advertising, Digital Marketing Strategy, International Marketing, Marketing Strategy and Planning, PR Planning, Social Marketing, Sustainable Marketing.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N550
Institution code B25
Campus name Curzon Building Campus
Campus code F

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff Not accepted
A level Not accepted
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) Not accepted
Access to HE Diploma Not accepted
Scottish Higher Not accepted
HND (BTEC) M Overall Merit profile for external applicants.
The qualification must be in a relevant subject area as assessed by the Admissions Tutor.

Acceptable qualifications for entry onto the top-up degree:

- 240 credits in a business related field. An overall module average of 55% in first and second year. Transferring students would need to have completed all the relevant modules already studied at levels 4 and 5 on our degree course. A transcript of modules studied will be required.
- HND: Overall Merit profile for external applicants and Franchise applicants, the HND must be in a relevant subject area.
- ABE Advanced Diploma: Must be in a relevant subject area. At least grade B in two module.
- Foundation degree: Must be in a relevant subject area. 240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 55% overall must be achieved.

GCSE English Language and Maths grade 4 or above or equivalents is also required. Must have been achieved at the point of enrolment.
Acceptable equivalents considered in lieu of GCSE mathematics or English language at grade C:
- City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy
- Functional Skills/ Essential Skills level 2 Maths and English
- Key Skills level 2 Application of Number and Communication

Additional entry requirements

Interview

Audition


English language requirements

Test Grade Additional details
IELTS (Academic) with no less than 5.5 in any level

Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

Birmingham City University
University House
15 Bartholomew Row
Birmingham
B5 5JU


Course contact details

Visit our course page
Course Enquiries Team