UCFB

Football Business & Marketing with Foundation Year UCFB Degree level: Undergraduate Awarded by: Buckinghamshire New University

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Course summary

Football is a multi-billion-pound global industry driven by the marketing of its products. Consumer retention targets place an increased emphasis on organisations to develop their relationships with fans and consumers. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale. Consequently, elite and lower league clubs require increased expertise to apply online and offline tools such as websites, social media, advertising and direct mail to increase their brand communications.

There are also huge organisations intrinsically linked to the football industry, who spend billions of pounds on sponsorship and advertising in football.

Your studies will focus on the core functions of football business management accompanied by marketing modules. The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills. You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing. You will plan, implement and evaluate digital marketing plans for an industry organisation.

You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment. Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection. The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

The Foundation Year will provide students with an understanding of a range of concepts and models related to understanding and managing people, work and behaviour in national and international football related organisations, including the influence of marketing, sources of finance for different commercial purposes and political landscape of the game.

Course details

Modules

Foundation Year Modules: Preparing for Success in Higher Education; Employability and Enterprise; Managing Football Operations and People; Study Project

Year 1 Modules: Understanding Football Business; An Introduction to Marketing; Understanding Football Fans & Customers; Integrated Marketing Communications

Year 2 Modules: Digital Marketing; Event Marketing; International Football Business Analysis; Research Methods

Year 3 Modules: Football Brand Strategy; Global Marketing Management; Research Project; Strategic Management

Assessment method

This programme is predominantly assessed through coursework, however students will also be expected to undertake a number of written exams and will also be assessed through practical examinations for certain elements of the programme.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

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Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 64 points
A level DDE
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MPP
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) MM

Additional entry requirements

Interview

Applicants who do not meet the programme's minimum entry requirements will be asked to attend an interview and assessment at a UCFB campus.


English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 A minimum of 5.5 required in each specific band.

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £14,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University. In some instances, optional Employment & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges or STATS qualifications). Any additional costs will be provided to students in advance of any such sessions running.

Sponsorship information

Please see https://www.ucfb.ac.uk/ for information on tuition fees and funding opportunities at UCFB, including our Undergraduate Scholarships and Bursaries scheme.

Provider information

Visit our website

UCFB
University Campus of Football Business,
Wembley Stadium
Brent
HA9 0WS


Course contact details

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Main Contact

UCFB Admissions Office

0333 016 1244