University College Birmingham

Events Management Top-up University College Birmingham Degree level: Undergraduate Awarded by: University of Birmingham


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Course summary

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Course snapshot

Events management is a rapidly-growing and exciting sector offering huge potential for graduates, and demand is high for managers with robust communication, leadership and managerial skills to create the 'wow' factor. On UCB's Events Management Top-up course, you'll develop a varied management skill set to give you the platform you need to launch your career in a great variety of areas within the industry. Our course is accredited by the University of Birmingham - one of the world's leading academic institutions.

The course is dual accredited by the Chartered Management Institute (CMI), a recognised professional management body. If you successfully complete this course, you will be eligible for an Award in Leadership and Management from CMI. You also gain CMI membership for the duration of your course which allows you access to a wide range of additional CMI learning resources to further support your studies, more information can be found here.

Who’s the course for?

This course is designed for anyone who has previously studied a relevant subject and is interested in working in a variety of fields within the events industry, including sporting events, festivals, wedding planning, meetings, exhibitions and incentive travel.

Why should I study the course?

  • By taking this top-up course, you will continue to develop your academic and practical skills in preparation for a successful career within the events management industry.

  • As part of your studies, you will travel to a European destination for a residential visit, giving you the chance to conduct primary research in hospitality and tourism within an international environment.

  • Our course offers a range of modules enabling you to explore specialist avenues relating to the industry, including digital marketing, event branding and financial strategy.

Great. Tell me some more

Our top-up course draws on the contemporary and future events environment with an emphasis on the changing nature of the events industry, including a focus on the management of large scale mega-events, festivals and tourism.

Thanks to the close working relationships UCB has developed throughout the events sector over the years, you will be able to supplement your studies with real work experience in the field, greatly enhancing your CV for prospective employers. Our highly experienced hired@UCB employability team will support you in finding opportunities for work.

What skills will I gain?

You will gain a comprehensive understanding of the events sector and the processes involved in creating a successful event.

You will learn how to oversee a live event and build upon your knowledge of events systems and project management, as well as learning how to handle crisis situations and environmental turbulence.

You will be taught how to manage large scale events, such as conferences, concerts, product launches, festivals and carnivals.

Through our range of optional modules, you will be able to develop your understanding of financial and human resources strategies or learn more about global marketing and 'dark tourism'.

What about the future?

With proven managerial skills, drive and leadership, you will be able to progress quickly after completing this course. Potential career options include working in:

  • Convention and exhibition centres

  • Festivals and cultural events

  • Sporting events

  • Events management companies

  • Charity promotion and fundraising

You can also seek a position as an events manager in any number of other areas such as corporate businesses, museums, leisure centres and hotel resorts, with an expanding scope of employment pathways.

You will also have the opportunity to progress onto postgraduate level study, including courses at UCB such as MSc/PGDip Global Meetings and Events Management or MA/PGDip Marketing Management for Events, Hospitality and Tourism.

Course details


  • Event Crisis Strategy
  • Festivals and Events Tourism
  • Mega Events
  • Winning Events Contracts
  • International Research Project

Plus one option from:

  • Financial Strategy
  • Strategic Human Resources Management
  • Destination Management
  • Dark and Thanatourism Management
  • Global Marketing Solutions
  • Personal Effectiveness and Behavioural Skills

Assessment method

  • Teaching - Full-time route

Teaching is carried out by appropriately qualified and experienced lecturers, and in a typical week you will have up to 14 contact hours of teaching made up as follows:

  • Large group teaching - 6 hours of lectures
  • Smaller group teaching - 3 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer based activities
  • Tutorials - 3 hours of tutorials (involving personal, group and academic sessions each week)
  • Subject advice sessions - 2 hours per week
  • Field trips and visits - An average of 25 hours each year

Individual Study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

  • Teaching - Part-time route

You will attend one day per week. The timetable is made up of one module per semester with a total of three semesters in total. The research module is started in semester one and completed in semester three.

  • Smaller group teaching - students are timetabled for a 3 hour session per week
  • Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

Individual study

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.

  • Assessment

The following assessment criteria applies to both the full and part-time route and is designed to provide you an opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on the vocational nature of this course including live project work and industry based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 70%
  • Practical Assessment - 5%
  • Written Examination - 25%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Management Institute

How to apply

To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.

Points of entry

The following entry points are available for this course:

  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

- **Transferring from another university** At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. - **What do I need to do?** To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> **** Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

Entry requirements

Qualification requirements

Qualification Offer Further information

Entry requirements

Applicants must have a relevant HND with a Merit profile or a foundation degree with 240 credits.

If you have any queries, please email:

Please click the following link to find out more about qualification requirements for this course

English language requirements

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £10,300 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2019/20, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -

Provider information

Visit our website

University College Birmingham
Summer Row
B3 1JB

Course contact details

Visit our course page
UCB Direct - Admissions

0121 604 1040