Solent University (Southampton)

Marketing with Sport Solent University (Southampton) Degree level: Undergraduate Awarded by: Southampton Solent University

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Course summary

TEF Silver

Solent University (Southampton) has opted into the TEF and received a Silver award.

Find out more about the TEF.

Do you have a passion for sport? Are you interested in the way consumers behave and think? Solent’s innovative marketing with sport course will help you develop an in-depth knowledge of core marketing principles, as well as elements specific to sports marketing. This will leave you well-prepared to pursue a varied career in this fast-moving industry.

You’ll gain a comprehensive understanding of marketing theory coupled with practical application - all focused on engaging global sporting audiences. You’ll study key concepts of consumer behaviour and insight, marketing communications, and marketing strategy and planning. Sport specific units include sport broadcasting and media, sport sponsorship and events, and globalisation of sport business management.

The course places a strong emphasis on employability skills and work related opportunities. This is through employer interaction, live client briefs and real-world projects. As a marketing with sport student you may get your first taste of the industry by freelancing at Solent Creatives, Solent’s on-campus creative agency.

The course team has extensive links with the business community, marketing groups and industry associations. New links are established frequently, ensuring the degree is relevant to the modern marketing environment and current best practice in all aspects of sports marketing.

You’ll also have the opportunity to attend guest lectures and will be encouraged to take part in networking opportunities, vital for a successful future career in the marketing profession.

Students studying on the sports marketing programme also have the opportunity to study for professional qualifications alongside their degree. These include CIM, PRINCE2 and Google Analytics awards.
Marketing with sport graduates can expect to seek work in a range of different roles, both inside and outside the sporting environment.

Those who are seeking sport specific roles may find positions with professional teams and clubs, sports related brands, and specialised marketing agencies. Other areas of opportunity could also include sponsorship, press and PR, and market research.

Graduates will also be able to apply their transferable marketing skills in a range of non-sporting businesses, either in-house or as an agency marketer.

Students can study for professional qualifications from CIM, PRINCE2 and Google Analytics alongside their degrees (pending payment of external fees).

Solent’s marketing with sport programme is the ideal degree for students who are fascinated by how consumers of sport products think, behave and spend.

Applicants commonly aspire to careers in marketing management, market research, online promotion, trend forecasting, public relations or event management.

Course details

Modules

Year oneCore unitsMarketing Information and Customer InsightMarketing Principles (CIM)Creative Digital TechnologyBusiness EnterpriseConsumer BehaviourData Analysis and IT (Google Analytics)Year twoCore unitsSport Broadcasting and Media
Integrated Marketing Communications (CIM)Employability and Work Placement SkillsAcademic & Marketing Research SkillsSport Sponsorship and EventsOptionsDigital Marketing (CIM)Customer Experience (CIM)Please note: Not all optional units are guaranteed to run each year.Year threeCore unitsFinal Major Project DissertationStrategic Marketing within the BusinessGlobalisation and Internalisation of Sport Business ManagementOptionsInternational MarketingServices MarketingArts and NFP MarketingCreative Business Start-up
*Please note: Not all optional units are guaranteed to run each year.

Assessment method

The course is assessed through a combination of coursework and written and practical exams.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code MWS1
Institution code S30
Campus name Main Site
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

All international applicants need to be aware that the English language requirements to attend Southampton Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Southampton Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office. We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application.


Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 96 - 112 points From at least 2 A levels, BTEC Extended Diploma MMM, BTEC Diploma DD or equivalent qualification.
Alternative entry on this course is available through the Foundation Year.
We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses.
Applicants who are not in possession of the minimum entry requirements but are able to demonstrate enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview / and or portfolio. Please contact for further details.
A level CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) MMM
Access to HE Diploma M: 45 credits
P: 15 credits
60 Credits overall with 45 Merit level credits and 15 at Pass.
AS In combination with other qualifications
Extended Project In combination with other qualifications
HNC (BTEC) P - D
HND (BTEC) P - M
International Baccalaureate Diploma Programme 28 points
OCR Cambridge Technical Certificate In combination with other qualifications
OCR Cambridge Technical Diploma DD
OCR Cambridge Technical Extended Certificate In combination with other qualifications
OCR Cambridge Technical Extended Diploma MMM
OCR Cambridge Technical Foundation Diploma In combination with other qualifications
OCR Cambridge Technical Introductory Diploma In combination with other qualifications
OCR Cambridge Technical Subsidiary Diploma In combination with other qualifications
Pearson BTEC 90-Credit Diploma (QCF) In combination with other qualifications
Pearson BTEC Certificate (QCF) In combination with other qualifications
Pearson BTEC Diploma (QCF) DD
Pearson BTEC Extended Diploma (QCF) MMM
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) In combination with other qualifications
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) DD
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) In combination with other qualifications
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) In combination with other qualifications
Pearson BTEC Subsidiary Diploma (QCF) In combination with other qualifications
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) In combination with other qualifications

• Direct entry to years 2 (Level 5) or 3 (Level 6)

We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses.

• Level 5 (year 2) entry

To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

• Level 6 (year 3) entry

To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.


English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component
TOEFL (iBT) 80.0 TOEFL IBT minimum 80 with a minimum of 19 in each individual component-TOEFL is only valid for EU students

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £12,500 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Sponsorship information

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

Provider information

Visit our website

Solent University (Southampton)
East Park Terrace
Southampton
SO14 0YN


Course contact details

Visit our course page
Main Contact - Admissions and Enrolment Team

+44 (0) 23 8201 5066


Scholarships, Grants and Bursaries Team