Coventry University

Product Design Coventry University Degree level: Undergraduate

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Course summary

TEF Gold

Coventry University has opted into the TEF and received a Gold award.

Find out more about the TEF.

Course content features a blend of ideas generation, design, practical application and advanced manufacturing processes. Our focus is on User-centred design (UCD) and we will encourage you to devise original and creative solutions to design problems, supported by insight gained through design research. This culminates in a sustainable and selective use of materials and process to acknowledge the need for efficiency in a challenging economic climate.

We strike a balance between traditional established processes and emerging technologies. You’ll develop your skills in workshops for MDF and modelling foam, advanced techniques using wax based styling clay and hand worked materials, while having access to laser cutting, CNC, 3 and 5 axis Milling, rapid prototyping and 3D printing.

Within a studio environment, you will work on projects developed from real-life scenarios, integrating knowledge of factors such as branding and visual brand language, product semantics, marketing principles, ergonomics, insight into user needs, production processes and engineering.

On our BA route, you will have options to arrange placements through the University modules or to progress directly to your final year and then choose from a variety of Master’s courses which complement the undergraduate course.

The teaching team includes specialists in industrial design with extensive industry experience, which includes well-known companies like the Conran Design Group.

Key Course Benefits

  • Opportunity to practice form development using 3D styling Clay.

  • Rated in the top 10 for student employability by the British Industrial Design Association (BIDA) and Ranked 8th in the UK for ‘Design and Crafts’ in the Guardian University Guide 2019.

  • Links with universities in Europe, Asia, China, North and South America provide opportunities to study abroad and gain an international perspective (subject to availability and additional costs).Specialist design studios feature drawing tables, presentation AV equipment, wireless internet access, supported by a dedicated print bureau for 2D outputs up to A0 size and the CSAD Art Shop.

  • Extensive facilities include state of the art laser cutting, rapid prototyping, desktop CNC milling, 3D printing facilities, paint spraying, scanners, two large block material workshops, large scale painting facilities, styling clay workshops and handwork shops.

  • Computing suites offer modelling, animation and analysis software, as well as graphic and word-processing packages, including Rhino, Adobe Creative Suite, Alias, Maya, Vector works. Visualisation is supported with software such as Bunkspeed, Keyshot, Showcase and VRED.

  • Our regular speaker programme makes use of our extensive links with specialists and current practitioners – with past presentations from Ian McCallum - Jaguar, Carsten Astheimer Design, Penny Hale - Haptic Architecture, Zoe Loughlin – Institute of Making, Maeve Keane and Heather McQuaid - Future Tonic HCD.

Course details

Modules

Your main study themes are:

2D and 3D Design:
You will be introduced to 2D and 3D illustrative and communication techniques practised throughout the international product design community. Each assignment will be initiated with a different focus so that on completion you will able to demonstrate your competence in a variety of 2D visualisation and 3D modelling techniques.

Product Design for Manufacture:
We explore the principles and relationships involved in the selection of materials and processes for manufacture, their influence on aesthetics and functionality.

Professional Studies:
We will guide you on your journey to becoming a professional design practitioner. We will encourage autonomous activity in making, drawing, collecting, organising and developing images and other key personal ‘triggers of interest’ in a sketchbook that acts as a log of your work. The sketchbook is intended to be a constant companion and provide a place to note, draw and explore all aspects of design activity taught on courses or initiated in other ways. You will be introduced to the nature of professional design related employment and we will assist you in producing evidence of your progress towards becoming a design professional into a formal portfolio of design work. The main outcome will become a ‘passport to the community of practice’ of professional designers.

3D Modelling:
Develops your understanding of translating 2D ideas into 3D form, manipulating form to support visual brand language and the use of 3D CAD software to enable the forms you create to be manufactured using the latest digital technologies.

Design Enquiry:
You will be encouraged to demonstrate your capability to undertake an investigative activity that forms the basis for research and key knowledge that underpins the work of design practitioners in their field. Research may include: design practice, theory, management and the context of design, such as historical influence, contemporary practitioners, political and commercial agendas, market trends and analysis, sustainability, brand, technological developments and societal needs.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

You are viewing a course summary page, please select a course option to see the application codes

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
A level BBC to include an Art or Design subject.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM in an Art or Design subject.
Access to HE Diploma The Access to HE Diploma. Plus GCSE English at grade 4 / C or above.
GCSE/National 4/National 5 5 GCSEs at grade 4 / C or above to include English.
International Baccalaureate Diploma Programme 29 points to include Visual Arts or Design Technology at Higher level.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.

The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that total the equivalent of three A2 Levels. This may include subject specific requirements where necessary.

If you are successful in receiving an offer, you will be invited to attend an Applicant Visit Day to discover more about the course and studying at Coventry University.

Additional entry requirements

Interview

Portfolio


Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

EU students should be aware that there may be a change to UK laws following the UK’s exit from the European Union, this may change their student status and/or their tuition fee charges. Coventry University Group will act in accordance with the UK’s laws in force in relation to student tuition fees and finance at that time.

Provider information

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Coventry University
Priory Street
Coventry
CV1 5FB


Course contact details

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UK Admissions Office

European and International Admissions Office

+44 024 7765 2152