Staffordshire University

Digital Content Creation (with a Placement Year) Staffordshire University Degree level: Undergraduate


Course options

Course summary

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Our brand new digital content creation course aims to make you ultra-employable, teaching the most common and invaluable skills that modern employees need to survive and thrive in the content industry.

Digital content production covers everything from creative skills, to communications and video production. More importantly, these practical and theoretical skills are utilised in nearly every modern business, meaning that whatever and wherever your future passions lie, you’ll be equipped to contribute as a valuable employee. This course also allows you to tailor your assignments within a variety of specialisms should you wish. This will mean that in your final year of study you can also receive recognition of your specific skills:

Podcasting and Broadcasting
Journalism Technologies
Commercial Campaign Production
Digital Image and Sound
Digital PR
Digital Content Creation

This course will teach you to be an all-rounder in the office and studio environment, with modules covering subjects including copywriting, PPC and Google advertising, social media content production and planning and design skills. You will use the most up-to-date Adobe creative software, Google based applications, and social media interfaces, and learn intricate and practical skills that modern businesses crave.

What You’ll Do:

This course will give you the opportunities to manage content, written, visual and audio, for specific projects and campaigns. You will gain the invaluable technical and practical skills and capabilities to prepare you for content management and content production jobs of the future.

In your second year, you will have the choice to focus on a specialist area of digital content production. You have the choice to expand your knowledge in the production of podcasting and broadcasting, writing for a target audience in journalism technologies, managing technical content for digital campaigns, or the art or digital imaging, sound and PR.

Some areas of expertise that you will be able to develop and master are podcasting and radio streaming, multi-platform journalism technologies, digital PR and branded media as well as different online visual media.

There is an opportunity for you to take up a one-year industrial work placement between your second and third years of study. Our Workplace Learning Support Management team will assist you in securing a placement should you choose to take this opportunity to gain invaluable real-world experience.

Course Features:

Content writing and digital storytelling
Interactive and 3D content creation
Campaign management and production
Content marketing and PR
Social media content creation and implementation
Digital film production
Live streaming
Audio, music and podcasting
Adobe creative skills
Google suite training

Graduate Destinations:

This course has been designed to make you employable over a number of fields. Depending on your module choices, it will set you up for roles such as: copywriter, digital content editor, digital designer, marketing production officer, content assistant, social media executive, campaign officer, sound designer, web officer, and much more.

Course details


Year 1 Core: Media Production Skills 1 Multimedia Writing and Presenting Content Marketing Audio, Music and Podcasting Aesthetics and Visual Communication 3D Content creation Year 2 Core: Digital Storytelling Blogging and Social Media Non-fiction Film Production Content Writing Media Production Skills 2 Legal, Regulations and Ethics Year 3 Core: User Generated Content Live Streaming Interactive Content for Mobile and Web Final Year Project *This course is currently subject to final approval and so modular content is subject to change.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code I769
Institution code S72
Campus name Staffordshire University (Stoke Campus)
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points
A level BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
International £14,000 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

For further details of what is and is not included in your tuition fees please visit

Provider information

Visit our website

Staffordshire University
College Road
Stoke on Trent

Course contact details

Main Contact

01782 294000

Fax: 01782 295704