Birmingham City University

Business (Marketing) Birmingham City University Degree level: Undergraduate

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Course summary

TEF Silver

Birmingham City University has opted into the TEF and received a Silver award.

Find out more about the TEF.

Looking for a business marketing course in Birmingham? Our BA (Hons) Business (Marketing) degree offers the opportunity to take a year-long sandwich placement in industry.

Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

The course will provide you with the opportunity to develop specialist marketing and business skills, and key transferable skills, all of which will help you stand out when it comes to securing employment.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

After gaining a solid grounding in business functions, you will be able to specialise in our Business pathway for your next two years. BA (Hons) Business (Marketing) will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.

For full details, visit our website.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code NN15
Institution code B25
Campus name Curzon Building Campus
Campus code F

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points
A level BBC A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM
Access to HE Diploma D: 45 credits . 60 credits overall - 15 credits at level 2 and 45 credits at level 3. GCSE mathematics and English language at grade 4 or above or equivalent qualifications must be offered. GCSE science is not required for Access students.
Scottish Higher CC One or two Higher subjects only considered if offered along with two Advanced Highers.
AS AA - CC Must be in different subjects to the A levels (and only if applicant is holding at least two A levels).
Cambridge International Pre-U Certificate - Principal In combination with other acceptable level 3 qualifications.
Extended Project Must be in a topic related to the degree subject being applied for.
Can be considered along with a GCE AS-level plus either two A-levels, two 6-unit BTEC Subsidiary Diplomas/ OCR Cambridge Technical Introductory Diplomas or a BTEC 12-unit National Diploma/ OCR Cambridge Technical Diploma.
GCSE/National 4/National 5 GCSE English Language and Maths grade 4 or above or equivalents.
Must have been achieved at the point of enrolment. Equivalent qualifications can be considered in lieu of GCSE subjects as long as the required subjects are covered.

Acceptable equivalents considered in lieu of GCSE mathematics or English language at grade C:
- City and Guilds Level 2 Certificates in Adult Numeracy/ Adult Literacy
- Functional Skills/ Essential Skills level 2 Maths and English
- Key Skills level 2 Application of Number and Communication
HNC (BTEC) D Overall Distinction profile Must be in a related subject.
May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.
HND (BTEC) D Overall Distinction profile Must be in a related subject.
May be considered for advanced entry onto the third year of the degree. Subject to satisfactory comparability of modular content at levels 4 and 5. A transcript will be required
International Baccalaureate Diploma Programme For Students who complete the full IB Diploma obtain a total of 14 points or above from three Higher level subjects. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates. A combination of GCSEs, A-levels and IB certificates will be considered on a case by case basis
Students must have grade 5 in Maths (Standard Level) and English Group A – Grade 4 or above or English Group B and Ab initio – grade 5
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H3, H3, H3, H3, H3
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017) O3, O3, O3, O3, O4, O4 Must include Mathematics and English language.
Must have been achieved at the point of enrolment.
OCR Cambridge Technical Certificate Not accepted
OCR Cambridge Technical Diploma D*D*
OCR Cambridge Technical Extended Diploma DMM
OCR Cambridge Technical Introductory Diploma D Must be offered along with either two A-levels (grades B and C), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).
OCR Cambridge Technical Subsidiary Diploma Not accepted
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Not accepted
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D* Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) 112 tariff points Not including Early Years
Must be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) 112 tariff points Not including Early Years
Must be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
Scottish Advanced Higher BBC Maximum of three Advanced Highers can be considered together.
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) B Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).


English language requirements

Test Grade Additional details
IELTS (Academic) with no less than 5.5 in any level

Fees and funding

Tuition fees

EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

Visit our website

Birmingham City University
University House
15 Bartholomew Row
Birmingham
B5 5JU


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Course contact details

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