BA (Hons) Digital Marketing and Communications University Centre Peterborough

Undergraduate

THIS COURSE IS BRAND NEW FOR SEPTEMBER 2018

The largest sector of local employment in the Peterborough region is the business and professional fields, with the largest number of jobs advertised in sales and marketing. Local employers have identified significant local skills gaps and therefore an inability to recruit locally. To address this we have collaborated closely with industry to design course content and assessment to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation.

At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development.

Our collaboration has specifically identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact.

Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the long summer vacation.

The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM).

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Study mode

    Full-time

  • Location

    University Centre Peterborough

  • Start date

    September 2019

  • Duration

    3 years


Course details

Modules

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year one for full-time students (Level 4)
•Media and Marketing Environment (30 credits)
•Academic and Business Skills (15 credits)
•Writing for Media Platforms (15 credits)
•Introduction to Digital Publishing (15 credits)
•21st Century Marketing (30 credits)
•Digital Asset Development (15 credits)

Year two for full-time students (Level 5)
•Career Management and Employability (15 credits)
•Social Media Marketing (15 credits)
•Measuring Success (15 credits)
•Copywriting, Images and Ethics (15 credits)
•Integrated Campaign Management (30 credits)
•Understanding Consumer Behaviour (15 credits)
•Project Preparation (15 credits)

Final year for full-time students (Level 6)
•Undergraduate Major Project (a) or (b) (30 credits)
•Computer Mediated Marketing (15 credits)
•Leading Innovation (15 credits)
•Advanced Digital Publishing (15 credits)
•Professional Placement (15 credits)
•Public Relations (15 credits)
•Digital Data Insight (15 credits)

Assessment method

Throughout the duration of your course you will be assessed by the following methods:
•Coursework
•Reports
•Portfolio
•Reflective log book
•Presentation/oral assessment
•Work based assessment
•Practical assessment
•Written examination
•Analytic examination
•Multiple choice examination
•Dissertation: Research Project or Practical Project (final year)

We will provide, by the beginning of the first week of each semester, a current module guide with all the information you need for each module, including details of assessment tasks, the deadlines for these tasks, the required format and any relevant guidance.

A formative assessment workshop is written into all module plans and usually take place in weeks 9 or 10 of the semester. Each course includes a summative feedback session where marked work is returned.

Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6.

70%+ First
60-69% 2:1
50-59% 2:2
40-49% Third


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January *

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code DMC2
Institution code P56
Campus name University Centre Peterborough
Campus code -

Points of entry

This means the year in which you would like to start the course.

‘Year 1’ means you will start in the first year.

‘Year 0’ means you will enter onto a foundation year.

You may be able to start some courses in the second or third years, if you meet certain criteria. You will need to discuss this with the university or college directly.

The following entry points are available for this course:

  • Year 1

International applicants

Unfortunately, University Centre Peterborough are currently unable to recruit International Students that require a Tier 4 Student Visa.


Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 72 points A-levels
•BTEC Level 3 National Diploma
•IB Diploma
•Access to HE

Students who do not qualify by any of these qualifications should call 01733 214466 or email admissions@ucp.ac.uk to discuss equivalent qualifications and previous experience.

You must have GCSEs English and Mathematics and Science at grade C or above.

We accept A level General Studies and AS levels when combined with other full qualifications.

If English is not your first language you will require IELTS score of 6.0 or above or an equivalent English Language qualification.

ACCREDITATION OF PRIOR CERTIFICATED LEARNING (APCL) FOR ENTRY

APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.


English language requirements

If English is not your first language you will require IELTS score of 6.0 or above or an equivalent English Language qualification.


Fees and funding

Tuition fees

Channel Islands £8,000 Year 1
EU £8,000 Year 1
England £8,000 Year 1
Northern Ireland £8,000 Year 1
Scotland £8,000 Year 1
Wales £8,000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.