University College Birmingham

Events Management University College Birmingham Degree level: Undergraduate Awarded by: University of Birmingham


Course options

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Course summary

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Course snapshot

Managing events is an exciting field offering considerable potential for graduates, with the UK industry estimated to be worth more than £42 billion. UCB's Events Management degree will help you develop the skills and knowledge you need to create exceptional event experiences. You'll go on a number of residential trips linked to your learning, and you'll also have the chance to undertake a paid 12-month work placement, allowing you to gain extensive real-world experience with industry organisations both in the UK and around the world. Our course is accredited by the University of Birmingham - one of the world's top academic institutions - as well as the Chartered Management Institute (CMI).

Who’s the course for?

Our course is ideal for anyone keen to pursue a career in a variety of sectors within the events industry, ranging from festivals, exhibitions and sporting events to wedding planning, incentive travel and resorts.

Why should I study the course?

  • Our course features a 12-month paid placement, enabling you to experience the industry first-hand and giving you a distinctive advantage in the job market when you graduate - plus you won't pay any tuition fees during your placement year.

  • You'll be provided with an outstanding array of enrichment opportunities to support knowledge and skills development, with a number of residential trips and visits from industry experts.

  • By completing this course, you'll also receive a Level 5 CMI award in Leadership, while you'll also have the opportunity to gain a BIIAB Level 2 Award for Personal Licence Holders and work towards a Cvent Professional Events Management Certificate.

Great. Tell me some more

One of the highlights of our course is the 12-month paid placement, giving you the opportunity to gain extensive industry experience before you graduate. This will give you a distinctive advantage in the events management job market by developing your work-ready skills.

You will have opportunities for placements within organisations ranging from large venues and events companies to hotels, universities and major brands. Our students have previously undertaken placements in events roles with the likes of BI Worldwide, Hilton Metropole, Intu Properties and Air BnB. You’ll also have the chance to work abroad, with past students having worked for the likes of Maxin Prague, Brussels Marriott Grand Place, The Peninsula Hong Kong, Nivea (Hamburg), Accenture (Amsterdam) and Nike (France).

There is the option to study this course without the placement year. This can be discussed at application stage.

You will have further opportunities to connect with local industry, as well as residential trips with essential costs covered by UCB. Previous students have visited the likes of Windsor, Cardiff, York, Oxford and Liverpool.

What skills will I gain?
You will gain an in-depth understanding of the key attributes in creating a successful live event experience.

Through our range of optional modules, you'll have the chance to learn about specialist areas including stadium and arena management, social media, financial strategy, global marketing, adventure events and 'dark' tourism.

By undertaking the 12-month work placement, you'll develop essential work-ready skills and valuable real-world experience to greatly enhance your career prospects.

What about the future?
Completing this course will open the doors to a variety of industry roles, including working in:

  • Events management agencies

  • Destination management organisations (DMOs)

  • Charitable foundations

  • Convention, meetings and exhibition centres

  • Festivals and cultural events

  • Sporting events organisations

  • Leisure event providers

You can also progress onto postgraduate level courses, including courses at UCB such as MSc Global Meetings and Events Management.

Course details


Year 1

  • Event Business Environment
  • Employability Enhancement
  • Events Experience and Digital Design
  • Leadership and Planning of Events
  • Events Supply and Logistics
  • Exploring the Events Industry

Year 2

  • Managing Events Hospitality
  • Applied Management Research
  • Event Project Management
  • Live Event Creation and Development
  • Essentials of Events Management

Plus one option from:

  • Stadium and Arena Management
  • Social Media in Festivals and Events
  • Dynamics of Business Events
  • Enterprise Start-up
  • Modern Languages
  • Training and Development Skills for Managers

Year 3 (optional)

Work Placement (12 months)

Assessment method


Course delivery is carried out by a team of events professionals and experienced lecturers. For example, a typical teaching week in the second year will have up to 14 teaching contact hours, made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 5 hours of seminars in small groups discussing topics presented in lectures
  • Tutorials - 3 hours per week including a mixture of personal, group and academic tutorials
  • Workshop - 2 hours of practical development sessions for placement and computer design
  • Field trips and visits - overnight residential to York, local visits to Birmingham theatres, ICC and Arena Birmingham

Individual study

In addition, you are expected to commit to approximately 20 hours a week of your own study time in preparation for teaching sessions and preparing for and completing assessment. Our online platform Canvas provides 24-hour access to learning and support material.


There is a strong focus on the vocational nature of this course, including live project work. The modes of assessment are varied and include essays, reports, debates, business gaming, portfolio building, presentations and opportunities for research.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 78%
  • Practical examination - 12%
  • Written examination - 10%

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Management Institute

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

You are viewing a course summary page, please select a course option to see the application codes

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

International applicants

All non-EU international students can apply directly via our online application forms: Undergraduate applicants can also apply via UCAS, if they wish to apply to more than one university. The International Admissions team aim to respond to any new application made directly via the online application form within 5 working days of receipt. However, this can vary during peak application periods (particularly January-March) or if the team require additional information to process your application. Applicants who apply to transfer to University College Birmingham on to a second year or final year of a course will have their course mapped for entry and the conditions of entry will be stated on UCAS track. Each application is considered individually and careful consideration is given to all information on your application form, particularly your personal statement, reference and the qualifications you have taken or are in the process of taking. In most cases, a decision to make an offer can be based on this information alone, however we may need to make further enquiries, particularly relating to your immigration status or previous studies in the UK.

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 56 points Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.
If you are unsure if your qualification is accepted call us on 0121 604 1040 or email
A level CD UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) PPP This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
Access to HE Diploma You will need a minimum of 56 UCAS Tariff points
Scottish Higher You will need a minimum of 56 UCAS Tariff points

Non-tariff: Non-UCAS Tariff based Level 3 qualifications are also considered for entry please contact to check your eligibility.

Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to UCB. To apply, you must have a minimum of 3 years’ relevant work experience, demonstrating management or supervisory duties. Your application must also include a reference from your line manager supporting your entry to higher education. For further details please contact Admissions.

Students who are studying a mixture of qualifications will receive an offer that will be inclusive of all Level 3 qualifications.

English language requirements

Test Grade Additional details
Cambridge English Advanced Level B2 BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill
IELTS (Academic) BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component
Institution's Own Test BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £10,300 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2019/20, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -

Provider information

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University College Birmingham
Summer Row
B3 1JB

Course contact details

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UG Domestic Home and EU Admissions

0121 604 1040

International Admissions

0121 232 4447