Events Management University College Birmingham


Awarded by: University of Birmingham

  • Course snapshot

Our Events Management degree, accredited by University of Birmingham, will open the door to an exciting and rewarding career the highly creative and varied events management industry.

  • Who’s the course for?

This course is for students who want to have their finger on the pulse of a constantly evolving market place. You will love keeping pace with new technologies and trends. Our degree will equip you with the management skills and practical experience you need to succeed in this demanding sector.

  • Why should I study the course?

Employers are seeking graduates with strong communication, leadership and managerial skills to create the “wow” factor at events – and that is just what our degree aims to equip you with. This course will develop your appreciation of events planning, financial management, project management, marketing and risk management. We will give you the platform to launch your career.

  • Great. Tell me some more

Managing events is exciting and the potential for graduates is considerable. Opportunities are varied and can lead to careers in sub sectors of the industry such as meetings and exhibitions; sporting events; festivals; wedding planning; and incentive travel. You will be ideally placed to make the most of exciting opportunities because Birmingham is at the heart of the UK’s thriving exhibition and events industry. The city is home to the NEC, the NIA, Symphony Hall and the International Convention Centre, which all host a vast range of events, concerts and conferences. With UCB’s extensive network of contact throughout the industry, you will gain valuable experience from field trips, live projects and through the planning of a live event in Year 2.

As an undergraduate, you will have access to UCB’s £26 million study centre at McIntyre House in the historic Jewellery Quarter.

  • So what modules will I study?

Upon successful completion of the FdA, you will have the option of progressing onto the final year of the BA(Hons).

Year 1: Events Studies, Event Design, Events Business Environment, Managing Activities & People, The Events Industry, Planning for Events and Support Services for Events.

Year 2: Events Finance, Event Hospitality Management, Events Marketing, Research Principles, Project Management for Events, Live Events Project.

Optional work placement. One option from: Dynamics of Business Events, Social Media in Tourism, Stadium and Arena Management, Modern Languages, Professional Events Practice, Creative Business Enterprise, Training and Development Skills for Managers.

  • What skills will I gain?

You will receive a comprehensive understanding of the events management sector and the processes involved in creating a successful event. You will be given detailed information about events systems, project management and how to oversee a live event.
You will be taught how to manage large-scale events such as conferences, concerts, product launches, festivals and carnivals – and encouraged to develop a specialism that relates to your future career. You will go on residential visits in your first two years of study, and visit a European destination in your final year.

You could also choose to give yourself the employment edge by learning a language for free.

  • What about the future?

Events Management graduates with proven managerial skills, drive and leadership can progress quickly. Graduates can pursue careers in:

  • Events management companies

  • Convention and exhibition centres

  • Festivals and cultural events

  • Sporting events

  • Charity promotion and fundraisers

Entry requirements

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Options for this course