Aston University, Birmingham

Psychology and Marketing Aston University, Birmingham Degree level: Undergraduate

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Course summary

TEF Gold

Aston University, Birmingham has opted into the TEF and received a Gold award.

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Our four year BSc (Hons) Psychology and Marketing course with integrated placement year, looks at the practical applications of psychology and marketing, and the links between theory and practice. You’ll learn to apply your knowledge of how people think and reason, communicate, and learn and remember to the study of consumer behaviour, sales management and digital marketing.

As a graduate of this course, you will have insight into motivation and behaviour, relationships and group dynamic, as well as developing strong communication and teamwork skills. This course therefore prepares you for many careers in both the public and private sector - for example advertising, management consultancy, caring and social careers, human resources management or teaching. In addition, you will be able to enter careers in professional areas of psychology including occupational, educational and clinical psychology. It is also ideal for further study, careers in local and central government, social services, industry and commerce.

Key course benefits:

  • Accredited as conferring eligibility for the Graduate Membership of the British Psychological Society (BPS) provided the minimum standard of a Second Class Honours is achieved, this is the first step towards becoming a Chartered Psychologist.

  • Placement year designed to give you the opportunity to gain valuable experience and set your studies in the context of a working environment, designed to boost your future employment prospects.

  • Marketing ranked Top 15 in the UK (Complete University Guide, 2020).

  • Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2019).

  • Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020).

Course details

Modules

Year 1
Start your education by studying key topics in both psychology and marketing such as biological and cognitive psychology, consumer behaviour and marketing management. You’ll gain an understanding of the theory, practice, and methods you will use throughout your degree as well as a range of research techniques and methodologies.

Year 2
Building on the skills, knowledge and experience you gained up in your first year, you will study topics such as applied psychology, digital marketing as well as research methods and data analysis. You’ll spend time learning to identify and discuss the most appropriate research evidence and methods for addressing research questions in addition to articulating, explaining, and reflecting critically upon your own employability skills and attributes.

Placement year
Gain valuable career boosting experience by setting your studies in a real world context of a working environment alongside professionals. Placements can be taken in the UK, EU or internationally.

Final year
Moving into your final year you will complete your final year project on a research question of your choosing. You’ll study topics such as critical social psychology and child development in addition to gaining the skills required to create and present sustained arguments backed up with evidence that reflects contemporary understanding of the field.

For more information, please visit our website.

Assessment method

You will encounter a variety of learning opportunities, including: Lectures, Practical sessions, Interactive workshops tutorials and Group work. There is a much stronger emphasis on reading and on your own private, independent study than at school or college. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including class tests / end of year examinations (unseen essay, short answer or multiple choice questions), essays, research reports (group or individual), presentations and statistics assignments.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • British Psychological Society

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code C8N5
Institution code A80
Campus name Main Site
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff Not accepted
A level ABB ABB in any three A levels.

BBB in any three A levels plus grade B in either Core Maths or Extended Project Qualification (EPQ).

BBC in any three A levels for Contextual offer students (more details https: //www2aston.ac.uk/study/undergraduate/contextuaI-offer).

Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies.

We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DDD
Access to HE Diploma D: 30 credits
M: 15 credits
We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement.

Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences
Scottish Higher BBBBB
GCSE/National 4/National 5 Five GCSEs which must include Mathematics and English all at grade C/4. Please note we do not accept Key skills or Functional skills in place of these.
International Baccalaureate Diploma Programme 31 points 31 points overall and must include grades 5, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) DD With this BTEC you must also achieve a grade B one A Level subject.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) D With this BTEC you must also achieve grades BB in two A Level subjects.

Admissions Review Process

All candidates are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, any experience, references and motivation. Whilst the grades listed here are our entry requirements, we understand that predicted grades are only an estimate. We will therefore consider applicants with lower predicted grades if the application is of a high standard which includes a strong personal statement and academic reference. However, any offer made will not be lower than stated in our entry requirements. Find out more about our admissions policy on our website.

Applicant Visit Days

Once you have received an offer, you will be invited to an Applicant Visit Day to discover more about the course and Aston University.


Fees and funding

Tuition fees

EU £9,250 Year 1
International £15,600 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

For Sandwich courses the placement fee is £1250 for Home/EU students and £2,500 for International students. * Please note that the tuition fees stated are for 2020 entry. 2021 tuition fees are subject to approval and will be published on this website at the earliest opportunity ** International Students: Tuition fees for international students are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. When undertaking a placement year a placement year fee applies.

Provider information

Visit our website

Aston University, Birmingham
Aston Triangle
Birmingham
B4 7ET


Course contact details

Visit our course page
LHS Undergraduate Admissions Office

+44 (0)121 204 3302