Staffordshire University

Games PR & Community Management - Digital Institute London Staffordshire University Degree level: Undergraduate


Course options

Course summary

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Staffordshire University brings a fresh approach to education at its new Digital Institute London. Brand new for September 2019 the Institute is based at Here East, right at the heart of the Olympic Park in London. You will be taught in new open plan learning spaces with the best in new technology and have access to social spaces for industry networking to set you up for the best start.

Here East is home to a variety of communications, broadcasting and technological businesses and the metropolis of central London just a tube ride away, meaning the possibilities for social and professional development are endless.

This brand new course is the first of its kind in the UK and it will prepare you for a career as a games community manager of the future. Your creative skills will be developed as we immerse you in games culture from day one and our range of high tech equipment will really make you feel like you’ve stepped into an agency.

Creative thinking, striving for innovation on multiple channels and strategic planning are just some of the key skills you'll develop. From gaming communities to social media (Snapchat, Twitch, Reddit, Instagram and beyond), you will learn how to create gaming content and campaigns for a variety of outlets. During your games PR strand, you will get to analyse the academic and practical aspects of games PR. You will learn how to examine and develop innovative 360 games PR campaigns that may include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third-parties and partners.

We have a programme of guest lectures from leading industry experts who will visit each semester to share their experience and set live, real-world briefs for you to work on. This will mean you’ll graduate with an outstanding portfolio and showreel that demonstrates you are industry-ready and can work in a games community management role or social media management role in a variety of industries.

On successful completion of study, we will issue the following award: BA (Hons) Games PR and Community Management

Course details


Year 1
Fundamentals of Community Management
Games Content Creation: Communities
Community Management: for Developers
Games PR: Thinking 360

Year 2
Building and developing Communities: Analytics and Beyond
Games Content Creation: Social
Community Management: AAA Publishers and Global Giants
Future Games PR and marketing

Year 3
Community Management Events
Games Content Creation: Live
Crisis Community Management Project
Games PR Professional Pitch

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code G723
Institution code S72
Campus name Digital Institute London
Campus code 0

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points
A level BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

For further details of what is and is not included in your tuition fees please visit

Provider information

Visit our website

Staffordshire University
College Road
Stoke on Trent

Course contact details

Main Contact

01782 294000

Fax: 01782 295704