University College Birmingham has opted into the TEF and received a Silver award.
All business sectors are seeking out graduates with digital marketing skills and our Digital Marketing course, accredited by University of Birmingham, will give you the skills and confidence to thrive in this competitive field.
Who’s the course for?
Digital marketing channels have revolutionised the manner in which all businesses – domestic or global, and large or small independent enterprises – operate and market their commercial activities. An ever-increasing number of organisations are embracing digital marketing platforms to enhance and support their core marketing communications objectives – and this course will allow you to maximise your career opportunities and progression.
Why should I study the course?
If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications.
You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment.
Your experience will be enhanced through guest lectures from leading digital and social media industry experts.
- After completing the second year of this course, you will be given the opportunity to take a 48 week optional placement, overseas or in the UK.
Great. Tell me some more
You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.
Our experts will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment. A variety of innovative, entrepreneurial and creative modules are available to enhance your digital marketing skills and competencies.
What skills will I gain?
You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals. You will develop an understanding of web 2.0 technology advancements and study consumer behaviour trends within the digital sphere.
There are opportunities to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations. Your experience will be further enhanced through guest lectures from leading digital and social media industry experts.
What about the future?
Digital marketing is a cutting-edge marketing sector offering superb career opportunities. Graduating with this degree will enable you to pursue a career path in:
Media development and advertising
Web design and digital marketing
Online community management
Social media marketing and management
- Digital planning and strategy
- Essentials of Digital Marketing Communications
- The External Business Environment
- Marketing Dynamics
- People and Organisations
- Planning for Professional Development
- Principles of Finance
- Digital Toolkit
- Marketing Intelligence
- Consumer Insights
- Digital Marketing Planning
- Advanced Digital Toolkit
- Employability in Practice
Plus one option from:
- Digital Content and Copy
- Enterprise Start-up Studies
- Operational Sales Management
- Creative Communications
- Business Innovation and the Environment
- Voluntary Initiative
Professional Placement (optional 48-week placement)
- Digital Planning and Analytics
- Creative Digital Innovation
- Managing Online Communities
- Marketing Showcase
Plus one option from:
- Brand Management
- Social Entrepreneurship
- Advertising and Media Management
- International Marketing
- Enterprise Risk Management
Teaching is carried out by appropriately qualified and experienced lecturers. In a typical week you will have up to 13 contact hours of teaching made up as follows:
- Large group teaching - 5 hours of lectures in lecture rooms
- Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
- Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)
You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.
Assessment is designed to provide you with an opportunity to demonstrate your strengths in a number of ways and a variety of assessment methods are used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.
An estimated breakdown of the assessment for this course is as follows:
- Coursework - 68%
- Practical assessment - 24%
- Written examinations - 8%
Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.
Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
This course may be available at alternative locations, please check if other course options are available
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Transferring from another university At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. What do I need to do? To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> https://portal.ucb.ac.uk/#/admissions/ucb-direct-apply Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.
|UCAS Tariff||96 points||
Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required.
If you are unsure if your qualification is accepted call us on 0121 604 1040 or email firstname.lastname@example.org.
|A level||CCC||UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM||This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.|
|Access to HE Diploma||D: 15 credits||
You will need a minimum of 96 UCAS Tariff points.
A minimum of 15 Level 3 credits at Distinction.
|Scottish Higher||You will need a minimum of 96 UCAS Tariff points|
Students who are studying a combination of different qualification types will receive an offer that will be inclusive of all Level 3 qualifications.
English language requirements
|Cambridge English Advanced||Level B2||BA/BSc - Minimum 170 with no less than 160 in any skill FdA/FdSc - Minimum 160 with no less than 150 in any skill|
|IELTS (Academic)||BA/BSc - Overall score of 6.0 with no less than 5.5 in each component FdA/FdSc - Overall score of 5.5 with no less than 5.0 in each component|
|Institution's Own Test||BA/BSc - Overall score of B2 with no less than B2- in in each component FdA/FdSc - Overall score of B2- with no less than B1+ in in each component|
To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.
UCB English Language Requirements
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|
Additional fee information
Course contact detailsVisit our course page
UG Domestic Home and EU Admissions
0121 604 1040
0121 232 4447