University of Hull has opted into the TEF and received a Silver award.
This accredited course is ideal if you want to become a creative, strategic decision maker – delivering imaginative solutions to business problems.
This course is designed for people with a strong interest in marketing, but who also want to gain management skills and knowledge. It's ideal if you want to become a creative, strategic decision maker who's capable of delivering imaginative solutions to business problems.
This degree is accredited by the Chartered Institute of Marketing (CIM), making you eligible for student membership.
The course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
- 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).
You'll learn how to understand consumer behaviour through marketing intelligence and analytics – and how to use digital marketing and social media for commercial advantage. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world.
Official Team GB partners
Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it.
What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership.
We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else.
Find out more at hull.ac.uk/teamgb
Accounting and Finance
Personal and Professional Skills for Contemporary Organisations
Operations, Supply Chain and Business Practices
Consumer and Business Buyer Behaviour
Responsible Business in Society
Integrated Marketing Communications and Branding
Contemporary Marketing Management
Internet, e-Commerce and Emerging Technologies
Management Systems and Standards for Sustainability
Supply Chain Information Management and Big Data
Digital Marketing and Social Media
Dissertation or Research Project
Social and Not-for-profit Marketing
Employee Relations and Engagement
Organisation in the Digital Economy
Managing Your Money – Personal Financial Planning
Business Project Management
All modules are subject to availability and this list may change at any time.
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.
Written assessment typically includes exams and multiple choice tests.
Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.
Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||The University of Hull|
This course may be available at alternative locations, please check if other course options are available
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||112 points||
Points can be from any qualification on the UCAS tariff, but must include at least 80 points from
BTEC Subsidiary Diploma, Diploma or Extended Diploma
OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
CACHE Diploma or Extended Diploma
Irish Leaving Certificate
Welsh Baccalaureate Advanced Diploma
or a combination of appropriate Level 3 qualifications
|Access to HE Diploma||
D: 15 credits
M: 15 credits
|International Baccalaureate Diploma Programme||28 points|
English language requirements
|IELTS (Academic)||6.0||This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk|
|Institution's Own Test||University of Hull English Language Programme||60% overall (with minimum 55% in each skill)|
Please click below for a list of the English language qualifications we accept.
Fees and funding
|Channel Islands||£9,250||Year 1|
|Northern Ireland||£9,250||Year 1|