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University of Hull

Marketing and Management University of Hull Degree level: Undergraduate

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Course summary

TEF Silver

University of Hull has opted into the TEF and received a Silver award.

Find out more about the TEF.

This accredited course is ideal if you want to become a creative, strategic decision maker – delivering imaginative solutions to business problems.

This course is designed for people with a strong interest in marketing, but who also want to gain management skills and knowledge. It's ideal if you want to become a creative, strategic decision maker who's capable of delivering imaginative solutions to business problems.

  • This degree is accredited by the Chartered Institute of Marketing (CIM), making you eligible for student membership.

  • The course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.

  • 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).

You'll learn how to understand consumer behaviour through marketing intelligence and analytics – and how to use digital marketing and social media for commercial advantage. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world.

Official Team GB partners

Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it.

What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership.

We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else.

Find out more at hull.ac.uk/teamgb

Course details

Modules

Year 1

Compulsory modules

Marketing
Accounting and Finance
Personal and Professional Skills for Contemporary Organisations
Business Environments
Operations, Supply Chain and Business Practices
World Economy

Year 2

Compulsory modules

Consumer and Business Buyer Behaviour
Responsible Business in Society
Integrated Marketing Communications and Branding
Organisational Management
Research Methods

Optional modules

Contemporary Marketing Management
Marketing Intelligence
Summer School
Internet, e-Commerce and Emerging Technologies
Management Systems and Standards for Sustainability
Supply Chain Information Management and Big Data
Passport Languages

Year 3

Compulsory modules

Digital Marketing and Social Media
International Marketing
Business Strategies
Dissertation or Research Project

Optional modules

Social and Not-for-profit Marketing
Employee Relations and Engagement
Organisation in the Digital Economy
Managing Your Money – Personal Financial Planning
Summer School
Business Project Management

All modules are subject to availability and this list may change at any time.

Assessment method

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.

Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N504
Institution code H72
Campus name The University of Hull
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points Points can be from any qualification on the UCAS tariff, but must include at least 80 points from
A levels
BTEC Subsidiary Diploma, Diploma or Extended Diploma
OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
CACHE Diploma or Extended Diploma
Irish Leaving Certificate
Scottish Highers
Welsh Baccalaureate Advanced Diploma
or a combination of appropriate Level 3 qualifications
Access to HE Diploma D: 15 credits
M: 15 credits
International Baccalaureate Diploma Programme 28 points


English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk
Institution's Own Test University of Hull English Language Programme 60% overall (with minimum 55% in each skill)

Please click below for a list of the English language qualifications we accept.

https://www.hull.ac.uk/Choose-Hull/Study-at-Hull/Admissions/English-language-requirements.aspx


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £14,500 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination). There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. We work hard to help ease money concerns during your time at university with a range of scholarships and bursaries that can make a huge difference to your budget. See www.hull.ac.uk/scholarships for more details.

Provider information

Visit our website

University of Hull
Admissions Office
Cottingham Road
Hull
HU6 7RX


Course contact details

Visit our course page
Main Contact

01482 466100