University for the Creative Arts

Advertising University for the Creative Arts Degree level: Undergraduate

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Course summary

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As part of our Business School for the Creative Industries, our BA (Hons) Advertising course at UCA Epsom offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.

Supported by some of the world's advertising luminaries – including Mark Waites, founding partner of Mother Advertising, Vice Chairman of Olgivy UK – our course continues to develop a mentoring scheme, giving you the chance to enter the industry as a valued professional.

The UK advertising economy is one of the most sophisticated and dynamic in the world. Our aim is to teach you to learn how to become a creative problem causer and thinker – to lead advertising rather than to follow. We want you to understand and unfold strategies that are focused and creative, becoming an independent, intelligent professional with the ability to grow and reflect.

We’ll encourage you to work alongside fellow students on the course to create fresh and attention-grabbing projects across a range of platforms. Within the wider UCA community you’ll find insight and knowledge from fellow artists in other exciting disciplines such as graphic designers, journalists, musicians and fashion designers.

You will work to build specific skills in critical analysis, research, production and communication appropriate to the advertising industry, whilst also developing your resourceful and strategic thinking abilities. Our mentoring scheme is supported by some of the world’s best known creative directors – including Rory Sutherland – giving you the opportunity to enter the world of advertising and marketing professionally trained.

By the end of the course, you'll have built your own unique book of holistic ad campaigns, showcasing high levels of creativity in art direction, copywriting and digital media. With our comprehensive curriculum, you’ll learn how to tackle challenging briefs whilst developing a critical, conceptual and contextual understanding of advertising.

Equipped with a fantastic library and excellent support services, our Epsom campus provides the ideal environment for this course – close to London’s leading ad agencies and mentors, you’ll have access to influential professionals, job prospects and potential employers. It’s the perfect place for you to meet other like-minded people and explore your talents.

Course details

Modules

In the Year 1, you’ll learn how to become a researcher and be exposed to creative thinking techniques and conceptual skills - and how to apply them to advertising. In Year 2 as a researcher, the focus is on creative strategy and the role of the mentee. You'll capitalize on the creative skills you attained in your first year, blending them with more pragmatic strategic tools. And you may have the opportunity to study abroad. In Year 3 you'll realise your research skills through the development of a series of holistic campaigns, a dissertation and a folio of work that blends your theory with practice in the form of a case study, pastiche and a piece of promotion.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code W218
Institution code C93
Campus name Epsom
Campus code E

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information

The majority of our courses require a portfolio and we consider the strength of our applicants’ portfolios, as well as their grades.

This means that whilst we have a standard entry criteria of 112 UCAS tariff points (64 UCAS points for 4 year courses) and a minimum of four GCSE passes (or equivalent) at grade A*-C and/or 4-9 including English, this should be used as a guide to what we accept.

The average tariff that our students achieve is significantly higher than this standard entry criteria but we also occasionally make offers which are lower to students with a strong portfolio, and those who have faced difficulties that have affected their performance and who were expected to achieve higher results.

We welcome applicants who are currently studying or have completed A-Levels, Extended Diplomas (BTEC and UAL), Foundation Diploma in Art and Design, Access to Higher Education, Scottish Highers, and IB Diploma. We will consider other Level 3 qualifications on an individual basis and we are happy to accept applicants with a combination of Level 3 qualifications.

You can also check how many tariff points you have achieved using the UCAS Tariff calculator: https://www.ucas.com/ucas/tariff-calculator

Please click the following link to find out more about qualification requirements for this course

https://www.uca.ac.uk

English language requirements

Test Grade Additional details
IELTS (Academic) 6.0 Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5

We require evidence of your English language ability to meet the requirements for your course. If you're a Home student and studied in the UK, we require GCSE English at a minimum grade C/4 (or Functional Skills English/Key Skills Communication Level 2). If you’re an EU student and studied a European qualification, we may accept the English Language score from your main qualification - please review your country from the list on our website to see whether we will accept it: https://www.uca.ac.uk/international-study/equivalent-qualifications/ If your qualification is not on this list, we accept the following English language qualifications: IELTS (overall score 6.0), TOEFL ibt (overall score 88), PEARSON PTE Academic (overall 55), Cambridge Proficiency Exam (overall score 169), Cambridge Advanced Exam (overall score 169). If you need a Tier 4 student visa to study in the UK, you will need to take an IELTS test, and achieve an overall score of 6.0 and a minimum score of 5.5 for each element (Listening, Reading, Speaking, Writing).

For more information on English Language Requirements, please visit our website:

https://www.uca.ac.uk/International-study/language-requirements-support/


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £16,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

Please note the International Fee will reduce to £15,600 if paid in one instalment prior to enrolment.

Provider information

Visit our website

University for the Creative Arts
Falkner Road
Farnham
GU9 7DS


Course contact details

Visit our course page
Enquiries

01252 892883