Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors. They cover a diverse array of activities, from sport, music and culture to product launches and fundraising. Sustainability has emerged as a key events management concept, and a successful events manager must have abilities in a wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative leaders able to deliver the largest event down to the smallest detail. The focus on events as a management form represents a dynamic approach relevant to event organisations that strive to produce memorable experiences and fulfil a range of community, business and government objectives. The programme produces a graduate well-versed in management, with explicit business skills and knowledge and the ability to apply this to the contemporary demands of the events industry. Core Modules Year One: • The Global Business Environment: An Introduction • The Management Challenge: An Introduction Year Two: • Fundamentals of Business & Management • Operations Management Year Three: • Financial & Business Modelling (Events) • Managing the Consumer Experience • Understanding Consumers • Project Management (Events) • Developing Sustainable Events • Digital and Experiential Marketing Year Four: • Facility, Conference and Venue Management (Events) • Effective Communication and External Relations for Managers • Work-based Project – Sustainable Events Management • Professional Development & Practice.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
This course may be available at alternative locations, please check if other course options are available
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||Not accepted|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||DDM|
|Scottish Higher||ABBB||AABB over 2 sittings|
|International Baccalaureate Diploma Programme||32 points|
English language requirements
|IELTS (Academic)||6.0||Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent.|
If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree: https://www.stir.ac.uk/international/international-students/pre-sessional-english-language-courses/
English language requirements
Fees and funding
|Channel Islands||£9,250 *||Year 1|
|EU||£1,820 *||Year 1|
|International||£12,750 *||Year 1|
|England||£9,250 *||Year 1|
|Northern Ireland||£9,250 *||Year 1|
|Scotland||£1,820 *||Year 1|
|Wales||£9,250 *||Year 1|
*This is a provisional fee and subject to change.