Aston University, Birmingham

Business Analytics (Taught) Aston University, Birmingham Degree level: Postgraduate Awarded by: Aston University


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Course summary

Our MSc Business Analytics will enable you to embark on a rewarding career in what’s fast becoming one of the most important and influential functions within business.

This course will give you the skills to extract meaningful information from data and guide commercial decision making. These skills are in huge demand and can enhance your career prospects and earning potential. We cover a wide range of stimulating topics, from data mining and web analytics to business analytics in practise. You’ll learn how to accurately analyse and visualise information. With insights from data often providing the basis for firms’ competitive advantage in the market place, it’s not surprising that business analytics graduates are becoming increasingly sought-after.

You’ll develop a clear understanding of the three types of data analytics - descriptive, predictive, prescriptive.

We focus on the practical application of these in a business context. You’ll discover what method, technique and tools can be used to solve specific commercial problems in the most effective way. As most roles within the business analytics sector are based in consultancies, we ensure you have the necessary skills for a consultancy environment. You’ll learn how to work effectively in a consultative role and understand what good and bad consulting practise looks like.

We’re recognised for the quality of our teaching and research excellence.

Being in an elite group of just 1% of business schools in the world, thanks to our AACSB, EQUIS and AMBA accreditation, we can help to enhance your career prospects and boost your earning potential.

We have a track-record for providing companies with highly skilled staff. Our recent graduates have gone onto to secure roles with prestigious international companies, such as Deutche Bank Our strong links with industry have enabled us to tailor the course to meet the needs of the employers looking for highly skilled graduates. Thanks to their input we can help you gain a completive advantage over other graduates and ensure you hit the ground running when you secure your ideal role.

Our professional development programme, The Aston Global Advantage is an integrated module which runs throughout your course. Focusing on professional development and employability, this module gives you the opportunity to identify, develop and apply the key skills you will gain throughout the year. You'll have the opportunity to develop your academic skills, build a portfolio of professional business skills, or study abroad at one of our international partners, undertake an internship placement in the UK, or overseas, or get involved in a global business challenge simulation.

You can choose to study this course as part of our double degree programme. 

Study abroad and internship opportunities available.

Course details


Core Modules:

Descriptive Analytics
Effective Management Consultancy
Decision Models
Performance Analytics
Data Mining and Web Analytics
Software Analytics
Ethics in Academic Practice
The Aston Global Advantage
Business Project/Dissertation

Optional Modules:

Business Analytics in Practice
Digital Marketing
Financial Econometrics
Big Data for Decision Making
Advanced Spreadsheets and Databases
Simulation for Managerial Decision Making
Services Innovation
Business and Risk Context

Assessment method

You will be assessed through a mixture of examinations and coursework. The taught element of the programme is then complemented by a substantial piece of research leading to the completion of a dissertation. You should ensure that your choice of elective modules is consistent with your intended dissertation topic area.

Entry requirements

One of the following:

A good UK honours degree (minimum lower second class)
Equivalent overseas degree recognised by Aston University.

As well as:

Two professional references – at least one must be from an academic referee
An official academic transcript of your university grades to date
A completed application form.

For International Students:

An official academic transcript, with an official English translation, of your university grades to date.

Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Postgraduate masters students enrolling with Aston Business School with a 5.5 in one of the 4 IELTS sections will be required to engage with English language tuition as part of the Professional Development Programme (PDP). There will be no extra cost to the student.

Applicants with extensive work experience:

We recognise the value of extensive professional experience. If you do not have the academic qualifications, but have extensive and relevant professional experience and a proven ability to succeed, we would welcome your application.

Fees and funding

Tuition fees

EU £10,550 Year 1
International £18,850 Year 1
England £10,550 Year 1
Northern Ireland £10,550 Year 1
Scotland £10,550 Year 1
Wales £10,550 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.

Provider information

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Aston University, Birmingham
Aston Triangle
B4 7ET

Course contact details

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ABS Course Enquiries

0121 204 4810