Staffordshire University has opted into the TEF and received a Gold award.
Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.
The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.
Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.
On successful completion of study, we will issue the following award: BA (Hons) Marketing Management
Year 1 Core modules: Business Agility, Digital Identity, Creating and Implementing Marketing Campaigns, Entrepreneurial Marketing, The Professional Toolkit, Experiential Marketing
Year 2 Core modules: Consumer Behaviour, Digital Marketing Strategy and Planning, Business Creation and Innovation, The Digital Toolkit, Developing Collaborative Relationships, Social Media and Content Planning, Big Data, Work Placement Project
Year 3 Core modules: Customer Experience (CX) Strategy, Business Ethics, Corporate Brand and Reputation, Measuring Success, Digital Acquisition, Conversion and Retention, Knowledge Exchange Project
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Staffordshire University (Stoke Campus)|
This course may be available at alternative locations, please check if other course options are available
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||112 points|
Fees and funding
|Northern Ireland||£9,250||Year 1|