Staffordshire University

Marketing Management Staffordshire University Degree level: Undergraduate

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Course summary

TEF Gold

Staffordshire University has opted into the TEF and received a Gold award.

Find out more about the TEF.

Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.

The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.

Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

Course details

Modules

Year 1 Core modules: Business Agility, Digital Identity, Creating and Implementing Marketing Campaigns, Entrepreneurial Marketing, The Professional Toolkit, Experiential Marketing

Year 2 Core modules: Consumer Behaviour, Digital Marketing Strategy and Planning, Business Creation and Innovation, The Digital Toolkit, Developing Collaborative Relationships, Social Media and Content Planning, Big Data, Work Placement Project

Year 3 Core modules: Customer Experience (CX) Strategy, Business Ethics, Corporate Brand and Reputation, Measuring Success, Digital Acquisition, Conversion and Retention, Knowledge Exchange Project


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N1NN
Institution code S72
Campus name Staffordshire University (Stoke Campus)
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points We welcome a wide range of qualifications and qualification combinations. We assess each application individually, taking in to account any experience and skills you may have in your chosen field.

Don't worry if you can't see your specific qualification listed, just contact our team of experts on 01782 294400 or email us at enquiries@staffs.ac.uk for further advise
A level BBC Other A Level combinations possible to achieve 112 points.
Minimum of 2 A Levels, can be combined with other Level 3 qualifications eg. AS levels/Extended Project to achieve 112 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM Grade combinations below 112 points considered when combined with other Level 3 qualifications including AS and Extended Project to achieve 112 points
Access to HE Diploma Access Pass Access with 15 credits at Pass
Some courses require credits in specific subject areas.
Scottish Higher Achieve a minimum of 112 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers. Where only Highers have been taken a minimum of (BBCCC) are required.
AS Can be combined with other level 3 qualifications to achieve 112 points
Extended Project Can be combined with other level 3 qualifications to achieve 112 points
HNC (BTEC) P May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content of level 4. A transcript will be required.
HND (BTEC) P May be considered for advanced entry onto the second year of the degree. Subject to satisfactory comparability of modular content of level 4. A transcript will be required.
International Baccalaureate Diploma Programme 24 points Made up of 6 components - usually comprising of 3 subjects at 'higher level' and 3 at 'standard' level. Opportunity to add on to points with extended essay and theory of knowledge. All the above attract UCAS points. Potential to meet the points by not passing all six component of qualification
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H3, H3, H3, H3, H4
OCR Cambridge Technical Certificate Combined with other level 3 qualifications to achieve 112 tariff points
OCR Cambridge Technical Diploma D*D* Grade combinations below 112 points considered when combined with other Level 3 qualifications including AS and Extended Project to achieve 112 points
OCR Cambridge Technical Extended Certificate Combined with other level 3 qualifications to achieve 112 tariff points
OCR Cambridge Technical Foundation Diploma Combined with other level 3 qualifications to achieve 112 tariff points
OCR Cambridge Technical Introductory Diploma Combined with other level 3 qualifications to achieve 112 tariff points
OCR Cambridge Technical Subsidiary Diploma Combined with other level 3 qualifications to achieve 112 tariff points
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) Combined with other level 3 qualifications to achieve 112 tariff points
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) D*D* Grade combinations below 112 points considered when combined with other Level 3 qualifications including AS and Extended Project to achieve 112 points
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) Combined with other level 3 qualifications to achieve 112 tariff points
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016) Combined with other level 3 qualifications to achieve 112 tariff points
Scottish Advanced Higher Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
International £14,000 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

For further details of what is and is not included in your tuition fees please visit www.staffs.ac.uk/undergraduate/fees/

Provider information

Visit our website

Staffordshire University
College Road
Stoke on Trent
ST4 2DE


Course contact details

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