Staffordshire University

Events Management (with a placement year) Staffordshire University Degree level: Undergraduate


Course options

Course summary

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Study Events Management at a top ten university (Complete University Guide 2019) and get a guaranteed work placement and overseas trip included.**

Event management is an exciting industry. You will need skills in creativity, team working and project planning to be successful. Our degree offers plenty of hands-on opportunities to develop these skills while organising a range of events as part of the course.

You’ll engage with the tourism and events industry throughout your studies. We work with a number of leading events organisations, offering you valuable work experience during your course. You'll also develop live event briefs for local and regional organisations. This provides experience in managing social media for events – a great opportunity to enhance your CV.

An overseas residential study tour is a highlight of the course. We have also previously visited the London Olympic Games and International Confex, the World Travel Market and Travel Technology Europe in London.

**Tourism and Events ranked 5th for student satisfaction and 7th overall out of 61 institutions delivering hospitality, leisure, rec and tourism.

On successful completion of study, we will issue the following award:
BA (Hons) Events Management

Course content
During the course, you will learn through a combination of lectures, field trips, practical workshops, online debates and guest lectures. You'll engage with the tourism and events industry through a co-ordinated visit programme which includes a range of visitor attractions, hotels and events across the UK and overseas. You’ll learn how to plan, manage and run arts, cultural, sporting, entertainment, business and trade events, exhibitions and conferences.

A highlight of the course is our overseas residential study tour to a destination such as Barcelona or Iceland, which takes place in Year 2. We have relationships with a wide range of leading events organisations, which will help you to find valuable work experience. There is also the option of completing a placement year in industry before you start your third year.

In your third year, you’ll get to plan, develop and manage a live event, following your engagement with the events industry throughout your course. Past events have included a successful combination of arts, music and cultural events. The experience that you'll gain on this course will equip you with the skills to thrive in the growing and dynamic event industry.

Placement year opportunities can be taken up between years 2 and 3 and our Workplace Learning Manager, alongside your course team, will be able to help and support you when exploring your placement opportunities.

Course details


Year 1 Core * The Business of Events * Human Capital Management * Managing the Visitor Experience * Experiential Marketing * Management Accounting * Designing and Delivering Events * The Professional Toolkit Year 2 Core * Consumer Behaviour * Exploring the Eventscape * Business Creation and Innovation * Social Media and Content Planning * Digital Marketing Strategy and Planning * The Event Professional Year 3 Core * Customer Experience (CX) Strategy * Event Planning and Strategy * Change and Transformation * Contemporary Issues in Events * Measuring Success * The Event Knowledge Exchange Project

Assessment method

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies. Assessment Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark. Learning support In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management). Additional support Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia. Feedback Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N822
Institution code S72
Campus name Staffordshire University (Stoke Campus)
Campus code -

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points
A level BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £12,500 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

For further details of what is and is not included in your tuition fees please visit

Provider information

Visit our website

Staffordshire University
College Road
Stoke on Trent

Clearing contact details


01782 294400

Course contact details

Main Contact

01782 294000

Fax: 01782 295704