University for the Creative Arts

Advertising (with Professional Practice Year) University for the Creative Arts Degree level: Undergraduate

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Course summary

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As part of our Business School for the Creative Industries, our BA/BSc (Hons) Advertising (with Professional Practice Year) course at UCA Epsom offers you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced practitioners with connections to some of the biggest names in the industry.

The UK advertising economy is one of the most sophisticated and dynamic in the world. Our aim is to teach you to learn how to become a creative problem causer and thinker – to lead advertising rather than to follow. We want you to understand and unfold strategies that are focused and creative, becoming an independent, intelligent professional with the ability to grow and reflect.

We’ll encourage you to work alongside fellow students on the course to create fresh and attention-grabbing projects across a range of platforms. Within the wider UCA community you’ll find insight and knowledge from fellow artists in other exciting disciplines such as graphic designers, journalists, musicians and fashion designers.

Supported by some of the world’s advertising luminaries – including Mark Waites, founding partner of Mother Advertising, Vice Chairman of Ogilvy UK – our course continues to develop a mentoring scheme, giving you the chance to enter the industry as a valued professional.

You will work to build specific skills in critical analysis, research, production and communication appropriate to the advertising industry, while also developing your resourceful and strategic thinking abilities. Our mentoring scheme is supported by some of the world’s best-known creative directors – including Rory Sutherland – giving you the opportunity to enter the world of advertising and marketing professionally trained.

After two years learning with us, you'll put what you've learned into practice through a year-long placement. Your course team will help facilitate your placement, making use of our extensive industry connections to help you find a paid role that you feel passionate about. On conclusion of the placement, you’ll return to complete your final year of study – applying what you’ve learned on the job.

By graduation, you'll have built your own unique book of holistic ad campaigns, showcasing high levels of creativity in art direction, copywriting and digital media. With our comprehensive curriculum, you’ll learn how to tackle challenging briefs whilst developing a critical, conceptual and contextual understanding of advertising.

Equipped with a fantastic library and excellent support services, our Epsom campus provides the ideal environment for this course – close to London’s leading ad agencies and mentors, you’ll have access to influential professionals, job prospects and potential employers. It’s the perfect place for you to meet other like-minded people and explore your talents.

Course details

Modules

Year one
You'll study units which introduce you to the process involved in creating a successful advertising campaign in your first year, encouraging you to develop your writing skills and learn how to communicate with your audience.

Personal Development
You’ll be given three briefs and with each one you’ll be asked to promote a product, service or event of your choosing. You’ll do this by researching creative thinking models and art direction as well as through copywriting, digital media and creative direction.

Through this unit you will be introduced to appropriate practical and technical skills through workshops related to your briefs, art direction and copywriting, supported by mac skills.

Visual Communications: Context and Theory
Based on a series of illustrated lectures, you’ll be introduced to a number of key historical and contemporary contextual frameworks for visual culture and communication practices, encouraging you to begin to identify changing relationships between visual culture, communication and wider social and cultural concerns.

Art Direction
This unit will introduce you to art direction, while exploring the creative and practical processes involved in creating a successful advertising campaign. The unit will provide you with a variety of creative thinking tools that will enable you to learn techniques of ‘interrogation’ and how to ask ‘creative questions’.

Copywriting
In this unit you will explore copywriting, the vernacular of your audience, long and short copy and its relationship with media. You will also explore the ‘endline’ through creating a proposition/promise within the context of advertising.

Digital Media
Digital channels and platforms have created a seismic shift in the way that brands advertise, but that is not without its challenges. The proliferation of online media has changed customer interaction with brands. In this unit you will understand the role of digital media in advertising, explore the different channels and platforms available to brands.


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course code N562
Institution code C93
Campus name Epsom
Campus code E

This course may be available at alternative locations, please check if other course options are available

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Qualification Offer Further information
UCAS Tariff 112 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM


Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £16,250 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

If you opt to study the Professional Practice Year, you will be required to pay a reduced tuition fee for that year. This fee will be determined using government funding regulations. Based on current regulations, we expect this to be a maximum of 20% of the tuition fee rate that you are charged for your second year of study. You will also incur additional travel and accommodation costs during this year. The University will provide you with further advice and guidance about this as you approach your Professional Practice Year.

Provider information

Visit our website

University for the Creative Arts
Falkner Road
Farnham
GU9 7DS


Course contact details

Visit our course page
Admissions Team

01252 892960