University College Birmingham

Digital Marketing Top-up University College Birmingham Degree level: Undergraduate Awarded by: University of Birmingham


Course options

Course summary

TEF Silver

University College Birmingham has opted into the TEF and received a Silver award.

Find out more about the TEF.

Course snapshot

Digital technology has revolutionised the marketing landscape, and employers from all sectors of business are now seeking out graduates who possess digital marketing skills to help their organisations keep pace. UCB's Digital Marketing Top-up course will give you a thorough understanding and hands-on experience of the latest practices and issues in digital marketing, putting you in prime position to enter a career in today's digitally-enhanced marketing environment. Our course is accredited by the University of Birmingham - one of the world's leading academic institutions - while UCB's excellent industry links will help you gain invaluable real-world experience to give you the ideal preparation for working in this dynamic field.

Who’s the course for?

This course will suit anyone who has previously studied a relevant subject and who aspires to work (or is currently working) in the areas of marketing, media and digital technologies.

Why should I study the course?

  • The variety of innovative, entrepreneurial and creative modules on our course will provide you with leading-edge practical skills and knowledge that will improve your competitive advantage in the digital sector.

  • Instead of a traditional dissertation, our course features a practical Marketing Showcase module in which you will research and develop a new digital concept, idea or process that you will then present to industry professionals.

  • You will have the opportunity to engage in consultancy projects, allowing you to apply theoretical concepts to practical situations.

  • You will work on live digital marketing projects and be able to network with digital marketing agencies and professionals.

Great. Tell me some more

As part of this course, UCB hosts guest lectures from leading digital and social media industry experts, giving you the chance to learn from established marketing professionals.

Our superb industry links will open the door for you to supplement your studies with real work experience in the field, greatly enhancing your CV for prospective employers. Our highly experienced hired@UCB employability team will support you in finding opportunities for work.

If you have a business start-up idea, UCB's Enterprise Hive can provide you with intensive start-up support and guidance. We provide a variety of business development workshops delivered by professionals and experts, one-to-one consultations, networking opportunities and tailored mentoring from industry experts.

What skills will I gain?

You will build upon your marketing knowledge and gain an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness.

You will develop an understanding of web 2.0 technology enhancements and study consumer behaviour trends within the digital sphere.

Through our range of optional modules, you will also have the chance to explore the management processes relating to advertising, learn about enterprise risk management and brand management, or improve your understanding of international market opportunities and the not-for-profit sector.

What about the future?

By completing this course, you will be ready to enter a cutting-edge sector with unlimited potential. Career paths open to you include:

  • Web design and digital marketing

  • Media development and advertising

  • Online community management

  • Data analysis

  • Social media marketing and management

If you want to continue your studies, you can also progress onto a postgraduate level course, including further courses at UCB such as MA/PGDip Marketing Management for Events, Hospitality and Tourism.

Course details


  • Creative Digital Innovation
  • Digital Planning and Analytics
  • Managing Online Communities
  • Marketing Showcase

Plus one option from:

  • Brand Management
  • Advertising and Media Management
  • International Marketing
  • Enterprise Risk Management
  • Social Entrepreneurship

Assessment method

  • Teaching - Full-time route

Teaching is carried out by appropriately qualified and experienced lecturers one day per week. In a typical week you will have up to 13 contact hours of teaching made up as follows:

  • Large group teaching - 5 hours of lectures in lecture rooms
  • Smaller group teaching - 6 hours of teaching in smaller groups discussing topics relevant to the modules. This will also include computer-based activities.
  • Tutorials - 2 hours of tutorials (involving personal, group and academic sessions each week)

Individual Study

You will need to apportion approximately 20 hours per week of your own study time in preparation for lectures and preparing for and completing assessments. UCB Online provides 24 hour access to learning and support material.

  • Teaching - Part-time route

You will attend one day per week. The timetable is made up of one module per semester with three semesters in total. The research module is started in semester one and completed in semester three.

  • Smaller group teaching - students are timetabled for a 5 hour session per week
  • Tutorials - 1 hour is timetabled per week consisting of a mixture of personal, group and academic tutorials.

Individual study

You will need to apportion approximately 10 hours per week outside of the timetabled hours. Some weeks the amount of time you need for personal study will increase, especially when completing assessments. UCB Online provides 24 hour access to learning and support material.

  • Assessment

The following assessment criteria applies to both the full and part-time routes and is designed to provide you with the opportunity to demonstrate your strengths in a number of ways, with a variety of assessment methods used. There is a strong focus on the vocational nature of this course including live project work and industry-based assignments.

An estimated breakdown of the assessment for this course is as follows:

  • Coursework - 68%
  • Practical assessment - 24%
  • Written examinations - 8%

Coursework could include building professional portfolios, conducting situation and marketing analyses, and generating management reports and audits. Practical assessment could include presentations (individual and group) and using creativity and problem-solving skills to generate business solutions. Some modules also have assessments linked to study trips abroad.

Please note that the information provided above is indicative only and actual timetables and assessment regimes will be issued to students at induction.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

How to apply

To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.

Points of entry

The following entry points are available for this course:

  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

- **Transferring from another university** At University College Birmingham, we consider applications from students who have studied, or are currently studying, a Higher Education course and now wish to transfer universities. - **What do I need to do?** To make an enquiry about studying at University College Birmingham, you will need to complete our online enquiry form -> **** Consideration for advanced entry will be dependent on the modules of your previous course, and how well this matches to the content of the course you wish to transfer to at University College Birmingham. Additionally, the process will be dependent on the number of credits achieved on your current course. Where similar study is apparent, it may be possible for us to award Accreditation for Previous Learning (APL) and, therefore, advanced entry onto a course at UCB will be permitted. Please note; due to the nature of this process, all applications are considered on an individual basis.

Entry requirements

Qualification requirements

Qualification Offer Further information

Entry requirements

Applicants must have a relevant HND with a Merit profile or a foundation degree with 240 credits.

If you have any queries, please email:

Please click the following link to find out more about qualification requirements for this course

English language requirements

To apply for all undergraduate degrees, if your first language is not English, you will need to sit an approved test in English.

UCB English Language Requirements

Fees and funding

Tuition fees

Channel Islands £9,250 Year 1
EU £9,250 Year 1
International £10,300 Year 1
England £9,250 Year 1
Northern Ireland £9,250 Year 1
Scotland £9,250 Year 1
Wales £9,250 Year 1

Additional fee information

UK/EU If you are a UK/EU student enrolling on a Foundation Degree or a BA/BSc at University College Birmingham in 2019/20, your fee for this academic year will be £9,250. A half year tuition fee is £4625. This is a yearly fee, and will increase with inflation in subsequent years (in line with the government’s permitted rise). If you are an English or EU student studying your first higher education qualification, you can apply for a tuition fee loan from the Student Loans Company. You will not start repaying this loan until you leave the course and are earning over £25,000 a year. If you live in Scotland, Wales or Northern Ireland, you should apply to Student Finance Wales, Student Finance Northern Ireland, or SAAS. The loans and grants available to you will differ from those available from Student Finance England. UCB does not charge for 24 or 48 week placements. More information about UK/EU Fees please go to our website here - International: More information about International Fees please go to our website here -

Provider information

Visit our website

University College Birmingham
Summer Row
B3 1JB

Course contact details

Visit our course page
UCB Direct - Admissions

0121 604 1040