Course summary
Ranked in the QS top 60, the Masters in International Strategic Marketing offers a deep dive into modern marketing principles from a global perspective. Develop critical analytical skills, gain practical experience through consultancy projects, and network with business leaders. Prepare for a dynamic career in strategic marketing with expert teaching staff and comprehensive skills development. WHY THIS PROGRAMME
- Enhance your skills with the Strategic Marketing Consultancy elective. Solve real-world client challenges and deliver practical, impactful solutions using key marketing frameworks.
- Learn from expert teaching staff in brand management, consumer behaviour, and digital marketing, ensuring a deep understanding and application of modern marketing strategies.
- Expand your professional network through networking events and guest lectures by business leaders, enhancing your career opportunities and industry knowledge. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
- Develop practical skills and theoretical knowledge to excel in strategic marketing, integrating real-world insights and innovative approaches into your professional toolkit.
- Benefit from our personalised skills development programme, designed to balance academic learning with employability skills, helping you reach your full potential and achieve your career goals.
- Adam Smith Business School is triple accredited.
- eight core course
- three optional courses
- a dissertation
How to apply
International applicants
International applicant information can be found via gla.ac.uk by searching for 'international'.
Entry requirements
2.1 Hons (or non-UK equivalent) in Business and Management, Marketing or Commerce with at least 5 credit bearing modules in Management and/or Marketing at an average grade of pass. 2:1 degree or non-UK equivalent in another subject may be accepted if the applicant is completing at least 5 credit-bearing modules in Management and/or Marketing at an average grade of pass AND has at least two years of work experience in marketing or sales. This is a specialized degree. If you do not have prior knowledge or experience in Marketing but are interested in pursuing further studies and a career in the field, we recommend considering applying to our new programme: MSc Management with Marketing. International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
All fees are published on the University of Glasgow website.
https://www.gla.ac.uk/postgraduate/feesandfunding/
Sponsorship information
Sponsorship and funding information can be found via gla.ac.uk by searching for 'scholarships'.
Provider information
University of Glasgow
Berkeley Square
Pavilion 3
99 Berkeley Street
Glasgow
G3 7HR