Glyndwr University, Wrexham

Degree level: Undergraduate
Awarded by: Glyndŵr University (Prifysgol Glyndŵr)

Marketing & Business

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

If you are interested in why we buy the things we buy and how knowledge of this human behaviour can influence people, then our marketing degree is perfect for you. The course: • explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising • involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready • includes practical experience undertaking a project working with a business to solve a genuine industry problem You will: • enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s • hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts • All our graduating students will also achieve a level 5 Diploma/Certificate in Leadership & Management from the Chartered Management Institute worth over £1,300 at no extra cost. • The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures. In the last year, this has included Ann Francke, the CEO of the Chartered Management Institute and Felipe Alviar-Baquero, who was a popular finalist on the BBC’s The Apprentice TV show. • Work placement opportunities are available to all of our students who demonstrate a good standard of engagement and professionalism during their studies. • Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI. • All students gain first-hand experience of applying their knowledge as they work with real businesses on a relevant projects.

Course details

Modules

YEAR 1 (LEVEL 4) This first year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing. MODULES Business Environment Business Communication Skills for Marketing Economics Marketing Essentials Data Analytics and Understanding Big Data Creating Events YEAR 2 (LEVEL 5) This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world. MODULES Advertising and Branding Customer Service Excellence Competitive Intelligence Research Engaging and Leading People Work Based Project Work Placement YEAR 3 (LEVEL 6) The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace. The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision. MODULES Strategic Thinking Strategic Marketing Digital Marketing Food and Drink Tourism Dissertation The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.

Assessment method

Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. TEACHING AND LEARNING Wrexham Glyndŵr University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.


How to apply

Application codes

Course code:
350T
Institution code:
G53
Campus name:
Wrexham (Main Campus)
Campus code:
W

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Wrexham Glyndwr University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at [email protected] for further advice and guidance.


Unistats information

Operated by the Office for Students
61%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing & Business at Glyndwr University, Wrexham - UCAS