Course summary
Why choose this course? Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills. Students will: Discover how and why do we choose the things that we buy and what influences people when they choose goods or services. Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. Key Course Features: Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing. Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready. Includes practical experience with an optional industrial placement in business to solve a genuine industry problem. Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.
Modules
What you will study YEAR 1 (LEVEL 4) MODULES Introduction to Management & Business Introduction to Business Finance & Accounting Business Communication Skills Understanding Human Resource Management Marketing Essentials Business Analytics YEAR 2 (LEVEL 5) MODULES Planning Marketing Campaigns Digital Business Strategy Agile Leadership International Business and Trade Entrepreneurship & Innovation Digital Marketing Techniques Industry Placement (option) YEAR 3 (LEVEL 6) MODULES Digital Marketing Optimisation Strategic Management Strategic Marketing Managing People in an International Context (option) International Supply Chain Management (option) Dissertation: The aim of the dissertation module is for students to demonstrate the application of knowledge and skills gained during the undergraduate programme of study in all programme routes in an independent, self-motivated, enquiring and problem-solving manner. This serves to extend, underpin and enhance learning through the identification of a business/management problem in either business, accounting & finance, HTEM, HRM, Marketing and any other business related area which requires theoretical research, structured data collection, subsequent analysis leading to conclusions and recommendations. The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Assessment method
Teaching & Assessment Students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules. Assessment methods include academic essays, presentations, reports, simulation exercises and examinations. TEACHING AND LEARNING Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research. Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions. Wrexham University is committed to supporting our students to maximise their academic potential. We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available. In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- 350T
- Institution code:
- G53
- Campus name:
- Wrexham (Main Campus)
- Campus code:
- W
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
If you require a Student Visa (formerly referred to as Tier 4 visa) to study in the UK, please apply through Centurus at https://centurusone.com/apply/1111. Please note if you do require a student visa and you do not proceed to submit your application via the correct application portal, we cannot guarantee that an application via UCAS will be processed.
Entry requirements
Qualification requirements
UCAS Tariff - 96 - 112 points
A level - CCC - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM - DMM
Access to HE Diploma - D: 0 credits M: 45 credits P: 0 credits
Scottish Higher - CDDDDD
AS
Scottish Advanced Higher - DDD
International Baccalaureate Diploma Programme
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
Extended Project
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)
Cambridge International Pre-U Certificate - Principal
Wrexham University takes into account a variety of qualifications and experience when considering applications to our programmes. If you are unsure if the qualifications you currently hold will be accepted for entry, or if you're not sure you'll achieve the required UCAS Tariff points, please contact us at [email protected] for further advice and guidance.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Wrexham University
Plas Coch
Mold Road
Wrexham
LL11 2AW