19Jun
UndergraduateUniversity of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Our BSc Consumer Behaviour and Marketing with International Foundation Year course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. This course is designed for international students. If you want to study marketing at a British university but don’t have the correct qualifications, our four-year BSc Consumer Behaviour and Marketing with International Foundation Year programme enables you to undertake an undergraduate marketing degree. You will complete a foundation year (called Year 0) before progressing onto our three-year BSc Consumer Behaviour and Marketing degree. This means you can apply for a single four-year visa that covers the whole duration of your studies. The foundation year is designed to equip you with the subject-specific and general study skills needed to cope with the demands of undergraduate study. Our high-quality teaching is geared towards the needs of students from a wide range of educational backgrounds. For more information, please visit the course page: https://www.reading.ac.uk/ready-to-study/study/subject-area/international-foundation-programme-ifp-ug/bsc-consumer-behaviour-and-marketing-ifp-september
Modules
Modules may include:
- An Introduction to Business Management
- Topics in Sociology
- The Fundamentals of Management and Marketing
- The Economic Environment
- Digital Marketing.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- CN86
- Institution code:
- R12
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 72 points
A level - Not accepted
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - Not accepted
Access to HE Diploma - Not accepted
Scottish Higher - Not accepted
International Baccalaureate Diploma Programme - 24 points
GCSE/National 4/National 5
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 5.5 | We require a minimum score of 5.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
Full list of acceptable English Language Tests
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £23000 | Year 1 |
| Northern Ireland | £23000 | Year 1 |
| Scotland | £23000 | Year 1 |
| Wales | £23000 | Year 1 |
| Channel Islands | £23000 | Year 1 |
| Republic of Ireland | £23000 | Year 1 |
| EU | £23000 | Year 1 |
| International | £23000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
New UK/Republic of Ireland students: £23,000 for 2026/27 Foundation year, then rising to the standard course fees for the duration of your bachelor's level study. The University of Reading will charge undergraduate home tuition fees at the upper limit as set by the UK government for the relevant academic year. The fee cap for 2026/27 hasn't been confirmed yet. For 2025/26 entry, the standard tuition fee is £9,535 per year.
New international students: £23,000 for 2026/27 Foundation year, then rising to the standard course fees for the duration of your bachelor's level study. The International tuition fee is subject to annual increases in subsequent years of study as set out in your student contract. For 2026/27, the standard tuition fee is £25,850 per year.
Provider information
University of Reading
Whiteknights Campus
Reading
RG6 6UR