Course summary

This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication. Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, spanning distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others. But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives. Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding. Please refer to the application deadlines: https://ahc.leeds.ac.uk/media-masters/doc/how-to-apply Facilities You'll also have access to Helix, the University's learning innovation hub for students, staff, and the local community. Located in the heart of campus, Helix offers cutting-edge digital provision, including immersive technologies, multimedia production studios, as well as a physical makerspace. You'll be able to bring your own initiatives and ideas to life through collaboration, creation and innovation.