Course summary
Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you’re not capitalising on digital marketing, you’re losing customers. Digital marketing allows companies to target and reach their audiences within the online space, to promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company. Our MSc Digital Marketing and Analytics is designed to provide you with the techniques you will need to conquer the digital marketing space. The course will cover topics including:
- Social media marketing
- Marketing and technology
- Analysing consumer behaviour
- Utilising data analytic platforms
- By the end of this course, you will have gained hands-on experience in digital marketing, marketing analytics and strategy, giving you the perfect foundations for your marketing career.
Entry requirements
A 2:2 degree, or international equivalent, in marketing, advertising, business administration, communications, management, media studies, public relations, psychology or other relevant field. Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate two years' additional relevant work experience. We will also consider applicants who hold a level 6 CIM Diploma in Professional Marking, Digital Marketing or Sustainable Marketing (pass or above) and two years' relevant work experience. If you want work experience to be considered, please upload an up to date CV alongside your application.
Fees and funding
Tuition fees
| England | £15000 | Year 1 |
| Northern Ireland | £15000 | Year 1 |
| Scotland | £15000 | Year 1 |
| Wales | £15000 | Year 1 |
| Channel Islands | £15000 | Year 1 |
| Republic of Ireland | £15000 | Year 1 |
| EU | £23500 | Year 1 |
| International | £23500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fees displayed are for 2025-26 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee.
Tuition fees may be subject to annual increases in each year of study in line with inflation.
Provider information
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ