Course summary

Develop the advanced skills and theory you'll need for a successful career in public relations (PR) and communications on this industry-approved course. This course is taught at London College of Communication, at Elephant and Castle, part of University of the Arts London (UAL). Why choose this course at London College of Communication Gain a solid grounding in the theory and practice of public relations with this highly-regarded Masters degree, accredited and/or recognised by the following professional and industry bodies: The Chartered Institute of Public Relations (CIPR), The Public Relations and Communications Association (PRCA) and The International Association of Business Communicators (IABC). You will have the opportunity to explore the practicalities of using public relations tools such as media relations and crisis management.  What you can expect? You can expect to develop the combination of intellectual abilities, practical skills and industry knowledge that is needed to manage the reputation of brands and organisations, add value to their operations and support their goals. This course gives you a framework for planning public relations programmes, the practical skills for delivering campaigns as well as addressing the role of research and evaluation in PR. You will examine the disciplines of stakeholder communications, events management, investor relations, public affairs and employee communications and consider how they link to corporate strategy. You will have the opportunity to plan and implement national and international campaigns yourself on a series of practical assignments and exercises responding to briefs on the course. About London College of Communication London College of Communication is for the curious, the brave and the committed: those who want to transform themselves and the world around them. Through a diverse, world-leading community of teaching, research and partnerships with industry, we enable our students to succeed as future-facing creatives in the always-evolving design, media and screen industries. The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces. Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies, including Penguin, the National Trust and Royal Mail, to name a few.