Course summary

This course addresses the unique challenges and opportunities of the luxury sector, making it ideal for students aspiring to build careers with premium, high-end, and luxury brands. We empower you to become a confident leader and innovative thinker, teaching you how to position brands in the market. You’ll learn how luxury brands are managed globally, with insights from both producer and consumer perspectives. Engaging and dynamic learning approach Our MA Luxury Brand Management course offers an immersive, hands-on learning experience tailored to the challenges of the luxury sector. Through a blend of lectures, seminars, workshops, and real-world case studies, you’ll develop strategic and tactical management skills, critically analysing and applying management theories in practical settings. Structured and supportive learning Our course structure supports your development in the luxury industry, with pre- and post-class activities and workshops forming a robust foundation for in-class learning. Our one-on-one support sessions ensure that your educational journey is personalised and aligned with your career aspirations. This structured support is key to helping you integrate knowledge across disciplines, including insights from fashion and jewellery. Advanced resources for comprehensive learning You'll have access to BCU's extensive resources, including cutting-edge marketing tools, comprehensive market research databases, and luxury-specific industry reports. As you progress through the course levels—from PGCert to PGDip, and finally to MA—you will become adept at using these resources to make informed decisions about luxury brand positioning and management, both from producer and consumer perspectives. Holistic development through rigorous workshops You will complement your academic learning with workshops that enhance both your scholarly and technical capabilities. Regular support sessions and hands-on workshops in industry-standard software programmes, such as Adobe InDesign, as well as media production, are integral to your development, with expert technicians available to assist you in building your skills. Industry-driven and academically-grounded learning experience Our teaching team comprises seasoned professionals from the luxury sector and academics with strong research backgrounds. This blend of industry insights and academic expertise ensures a well-rounded learning experience, helping you understand the strategic and tactical decisions that drive successful luxury brands globally. Career development and entrepreneurial dynamics The course strongly focuses on employability and entrepreneurial skills, integrating sessions on industry roles, social media strategies, and professional networking. Our collaboration with the STEAMhouse incubator supports students in transforming innovative ideas into viable business ventures. Collaborative and interdisciplinary learning The unique setting of our College allows you to collaborate with peers from jewellery, fashion, and textile courses, enriching your understanding of the luxury industry. This interdisciplinary approach fosters a broader perspective, incorporating diverse insights into your strategic and creative thinking.