Course summary

This innovative course allows you to top up your existing qualifications to an honour’s degree in two years full-time or three years sandwich, whilst benefiting from all that Northumbria University and the city of Newcastle has to offer. This new course has been designed to give you the ideal balance between a broad understanding of how businesses operate globally in an increasingly competitive environment, balanced with specialist knowledge of marketing in an industry focused curriculum. This course supports your academic skills development and employability opportunities while providing knowledge of contemporary business management models and frameworks while developing your expertise about the theory and practice of marketing. The course includes a range of marketing modules such as market research and planning, responsible marketing strategy, and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability you will build your professional and practice capabilities through problem-based and experiential learning. This approach will equip you with the skills and qualities sought by employers across the private, public, and not-for-profit (NFP) sectors that underpin successful enterprise. There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university. This course is covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.