Course summary

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This specialist degree immerses you in organisational challenges, working with a range of clients via intensive consultancy and practice-led learning from industry. Balancing hands-on industry experience with academic theory and research, this course challenges you to think beyond typical market research and customer insights. You'll develop visionary perspectives and create strategies that address complex business challenges in innovative ways. Designed for professionals with some marketing experience, our MSc Strategic Marketing and Consulting degree is ideal for those ready to advance into senior marketing and consultancy roles. You’ll graduate with the expertise and confidence to make agile, strategic decisions in an ever-evolving marketing landscape. What makes this course different? This programme offers innovative, industry-led teaching focused on developing strategic decision-making and consultancy skills. You will gain real-world professional skills and an in-depth understanding of the latest advances in strategic marketing, thinking, and research. This distinctive approach ensures you are equipped to excel in the dynamic field of marketing. You'll acquire critical and analytical skills essential for the digital age, focusing on how AI and digitalisation shape marketing practices. Learn to generate and transform data into strategic marketing and business solutions, equipping you to excel as a future decision-maker and industry specialist. Hands-On Experience with Real Clients

• Gain practical experience on our Consultancy Skills and Practice module by working with real clients, including SMEs, corporate businesses, or public organisations. You’ll develop a marketing plan or solve a communications challenge while gaining valuable insights into the world of marketing consultancy and understanding how consultants manage risks.

• Boost your data analysis skills with access to leading marketing databases like Mintel and equivalent databases, as well as data generated from machine learning, artificial intelligence, and social media. Apply these tools to real-world organisational challenges to then craft innovative, strategic solutions.

• Challenge conventional thinking and critically evaluate issues in responsible business. Led by academics at the forefront of responsible business research, modules like Contemporary Global Marketing and Responsibility Issues equip you with the expertise to make socially responsible, strategic marketing decisions in a rapidly evolving global landscape.

• Study at one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills.