Course summary
Advance in your career with this industry-led consulting programme to become a future marketing leader. We focus on developing strategic marketing and consulting knowledge; professional skills and an understanding of the latest advances in strategic marketing, thinking and research. In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future. Innovative, industry-led teaching Professional seminars, real-world projects and industry involvement in module delivery enable this course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars. We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
In order to be considered, applicants will have or should be expecting to achieve an Honours degree (2:1 or higher) or postgraduate diploma from a UK university (or overseas equivalent) in Marketing or a related discipline or a degree with at least two marketing modules (2:1 or equivalent). If the Honours degree is not in Marketing or the required modules above have not been obtained, a minimum of at least two years full-time relevant work experience may also be considered. Applicants who demonstrate being able to exceed the minimum entry requirements will be given preference. International Students IELTS 7.0 with no less that 6.5 in any band TOEFL: 95 overall with no less than 22 in any band
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For more detailed information on available funding and fees for postgraduate courses please visit: https://www.birmingham.ac.uk/study/postgraduate/taught/fees-funding
Sponsorship information
Scholarships may be available; UK applicants for this programme are eligible to apply for one of eight Simon Evans Scholarships (£5,000) available.
Provider information
University of Birmingham
Edgbaston
Birmingham
B15 2TT