Course summary

Advance in your career with this industry-led consulting programme to become a future marketing leader. We focus on developing strategic marketing and consulting knowledge; professional skills and an understanding of the latest advances in strategic marketing, thinking and research. In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future. Innovative, industry-led teaching Professional seminars, real-world projects and industry involvement in module delivery enable this course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars. We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists. Why study at Birmingham? -The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace. -You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes. -Birmingham Business School is part of an elite group of global business schools and holds the Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME). -You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate. -This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing