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Marketing with Foundation Year at York St John University - UCAS

Course summary

Marketing is an exciting and dynamic industry where every week can be different. Our Degree will prepare you for a career in Marketing, combining essential knowledge with practical experience and training. This degree reflects the modern world of marketing; incorporating digital communications, data analytics and social media alongside the traditional skills and knowledge which will form the foundation of your marketing career. Marketing can seem full of contradictions: It is a fast-changing industry with new strategies constantly developing; but it is built on the simple idea that meaningful stories can impact peoples’ lives. It is driven by technology and increasingly reliant on data and digital; but it is about empathy and understanding human behaviour. It is closely tied to a business’s finances and concerned with return on investment; but it is also creative – you could find yourself designing campaigns, overseeing photography, editing written copy, or giving feedback on artwork. Marketing is a practical, hands-on process – not just a collection of theories learnt in a classroom. We make extensive use of case study material, guest speakers, workplace visits and project work to help you apply what you’ve learnt. The programme combines academic study with real-world scenarios, developing your knowledge with marketing problem-solving situations. You will gain valuable, real-world experience of marketing on a year-long placement between your second and third years of study. In your first year you will develop a general grounding in Marketing. In the second and third years of the course you will have opportunities to specialise your knowledge with contemporary marketing modules which go into key areas in greater depth. In your final year you will undertake a piece of research into a topic of your choosing. Throughout the course you will also learn important managerial skills, preparing you to manage your own marketing team.

Modules

Modules All students take four modules: Business Enterprise Developments in Business and Society Foundations of Economic and Financial Analysis Academic Skills and Personal Development These modules are designed to provide the grounding in the knowledge the students require in order for them to progress on any of our degree programmes, while also providing the opportunity for students to transfer across our portfolio of courses. Assessments are contextualised (where possible) to suit your subject area to ensure relevance to your programme of study.


How to apply

Application codes

Course code:
N107
Institution code:
Y75
Campus name:
York St John University
Campus code:
A

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students
69%
Employment after 15 months (Most common jobs)
91%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £14000 Year 1
International £14000 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.
Marketing with Foundation Year at York St John University - UCAS