Course summary
Looking to master the art of digital marketing in today’s connected world? Our MSc in Digital Marketing equips you with the skills and knowledge to thrive in the fast-evolving field of digital marketing and communications. Whether you aspire to work with leading brands, enhance a business's online presence, or drive digital transformation, this course will deepen your understanding of essential digital marketing concepts. You’ll cover key topics such as digital marketing strategy, data analytics, and content creation, preparing you to craft effective marketing campaigns and make data-driven decisions. To elevate your learning experience, you’ll have access to hands-on projects, industry-standard tools, and case studies from real businesses. This practical approach, combined with insights from experienced marketing professionals, will enhance your employability and prepare you to excel in the digital marketing industry.
Modules
Modules: You will study the following modules: Core modules Strategic Marketing Management Digital Marketing Strategy Contemporary Consumer Engagement Managing Big Data The Global Professional Your course provides you the option to select from 6 modules which may include: Management Accounting Global Business and Human Rights Managing Employee Relations Intelligent Business Information Systems Emotional Intelligence for the Effective Leader Global Business and Human Rights Managing Sustainable Challenges Final Project An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval). Research Route Research Methods Individual Research Project Consultancy Route Consultancy Skills Group Consultancy Project New Venture Creation Launch a venture New Venture Creation
Assessment method
Study and assessments will be based on your choice of modules. Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- AACSB International
- Chartered Institute of Marketing
Entry requirements
Entry requirements for this course are normally: * An Honours degree (2:2 or above) in any subject or equivalent professional qualification * Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis
English language requirements
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.
Read more about the University’s entry requirements for students outside of the UK on our International Entry Requirements pages.
https://hud.ac.uk/international/courses-and-entry-requirements/international-entry-requirements/
Fees and funding
Tuition fees
| England | £9900* | Year 1 |
| Northern Ireland | £9900* | Year 1 |
| Scotland | £9900* | Year 1 |
| Wales | £9900* | Year 1 |
| Channel Islands | £9900* | Year 1 |
| Republic of Ireland | £9900* | Year 1 |
| EU | £18700* | Year 1 |
| International | £18700* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
The information provided below is for those applying to study at the University of Huddersfield in the academic year 2025/26. Please note that tuition fees for subsequent years may rise in line with inflation (RPI-X) and/or Government policy. This webpage will be updated with 2026/27 tuition fees as information becomes available.
Tuition fees for UK students will cover the cost of your study at the University. For more information about funding, fees and finance for UK students, including what your tuition fee covers, please see our Fees and Finance - https://www.hud.ac.uk/postgraduate/fees-and-finance/
If you are an EU or international student coming to study at the University of Huddersfield, please visit the International Fees and Finance pages for full details of tuition fees and support available - https://www.hud.ac.uk/international/fees-and-funding/
Please email the Student Finance Office ([email protected]) or call 01484 472210 for more information about fees and finance.
Sponsorship information
For further information please visit (https://www.hud.ac.uk/postgraduate/funding-studies/’)
Provider information
University of Huddersfield
Queensgate
Huddersfield
HD1 3DH