Course summary

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world. Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. We welcome students from all over the world, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects. You will develop your knowledge and skills through a mix of collaborative teaching and group workshops with industry-skilled, research-active academics, live client briefs and specialist guest lectures. The latest insights from industry This course is designed around the latest advancements in the digital environment with units that allow you to develop specialist digital marketing skills, highly sought after by employers. Taught by experienced digital experts, you will gain unique insights and the vital skills needed to succeed in this rapidly expanding sector. A world of opportunity Outside the course, our internship and networking opportunities will offer you the chance to put your skills to the test and to make valuable contacts. Whatever your preferred career direction, in-house, agency or freelance, studying with us will help you find your passion and ensure you have the knowledge and skills to succeed as a strategic digital marketer. Features and Benefits

• Industry accreditation - this course is accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). This means that the course content is professionally recognised and approved by leading, global bodies. As part of the course you’ll have the chance to take the IDM professional exam. Through our accreditation we can offer five students per year a free place on the exam.

• Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.

• An accessible masters degree – upgrade your knowledge and skills whatever your previous level of marketing experience.

• Rise programme - all students are eligible to take part in curricular activities with Rise. These might include volunteering, project work and certifications.

• Study in Manchester – a city at the heart of digital, packed with creative companies on the lookout for talented graduates.

• Industry connections – learn with our team of experienced marketing professionals and take advantage of their links within the global digital and social media community.

• No exams – complete your masters through a series of coursework submissions.

• Applied learning - build your professional portfolio as you study. Put your newly acquired skills into practice, working through a series of live coursework projects, with the added option to work on a live client brief.

• Employability – graduate with an industry recognised qualification that will allow you to compete for wide range of senior roles in the digital environment.