Modules

Foundation Year Business Communications Management Skills Marketing for Business Global Business Year One This course has a common first year  The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first-year courses Advertising and Digital Marketing BA (Hons) Business Administration BA (Hons) Business and Human Resource Management BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Marketing BA (Hons) Sport Management BA (Hons) Year One Modules Marketing, Digital and Social Media - 30 Credits People and Organisations - 30 Credits Analytics for Decision Making - 30 Credits Responsible Management, Sustainability and Entrepreneurship - 30 Credits Year Two Research and Insight - 30 Credits Consumer Behaviour - 30 Credits Integrated Marketing Communications - 30 Credits Value Through Innovation - 30 Credits Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement editsyear, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Sustainable Marketing Management - 30 Credits Applied Project - 30 Credits Corporate Idenity and Reputation - 30 Credits Global Marketing - 30 Credits *For further information please check the course page on the Coventry University website.

Assessment method

Foundation Year Assessment methods vary and may include practical class and project performance, written practical reports, project thesis, oral presentations, tutorial tasks and assessments which generally take place at the end of each six-week block. Degree This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing