Course summary

Why this course? • Accredited by the Chartered Institute of Marketing (CIM) • Marketing ranked 1st in London for Assessment and Feedback, Learning Resources and Student Voice (National Student Survey 2024) • Top 3 modern university in London (Complete University Guide 2025) About this course Gain the skills and experience marketing experts need to respond to the ever-changing needs of the digital world through practical-based learning, paid industry placements and networking opportunities. During the foundation year, you’ll gain the academic and practical experience you need to help you get the most out of your degree and the subject-specific modules will give you a strong introduction of what you’ll learn. Skills With our BSc Marketing, you’ll learn how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media users, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns. You will develop skills in core aspects of marketing communications, including creating campaigns and unique brand identities, fostering competitive advantage and key areas of sales, advertising, and PR. As your understanding of marketing grows, you’ll develop the commercial acumen, emotional intelligence, and self-reflection you need to realise your goals. We’ll also help you to increase your employability through annual Business Readiness modules. Career opportunities You will be well equipped to work in a marketing role, either in a communications agency or an in-house marketing department. Wherever you want to go in the future, you’ll be preparing for the world of work from day one at Roehampton, with regular access to: • Employability events • Guest industry speakers • Networking opportunities • Personalised mentoring and careers support You’ll graduate ready to grab every opportunity that comes your way.