Course summary

In today’s complex business world, understanding human behaviour is crucial for effective leadership, decision-making and innovation. This course combines psychology – spanning social, cognitive and organisational – with core business modules in finance, strategy and entrepreneurship, equipping you to analyse behaviour and craft solutions to real business challenges. This innovative blend of business and psychology provides you with the tools to understand human behaviour in a professional business context, innovate and drive organisational success. Through experiential learning (including live projects, industry-led seminars, bootcamps and potential placements) you'll explore how psychological insights can be applied to areas such as consumer behaviour, engagement, leadership development and change management. You’ll gain valuable real-world experience and develop critical thinking, problem-solving and creative skills. With a strong emphasis on ethical decision-making and sustainability, this course will also prepare you to address contemporary challenges across diverse industries. You’ll graduate as a versatile professional, ready to excel in fields like consultancy, marketing or workplace psychology – either leading in corporate settings or launching your own venture. With London on your doorstep, you’ll have opportunities to engage with all aspects of the business arena – gaining practical experience and networking opportunities that bridges the gap between academic learning and real-life application.