Course summary

Digital Creativity: BA Digital Creativity will educate students towards creating work that bridges the gap between traditional creative practices and their modern technologically-facilitated counterparts from gaming, to graphic design to music and dance. It responds to the continuing appropriation of emerging digital technologies by artists with the aim of discovering new approaches for creative expression, often referred to under the umbrella term Creative Convergence. The course responds to the teaching and research interests of staff within the subjects of Music, Performance and Visual Arts as well as colleagues in the areas related to Computer Science. Students will learn how to use a variety of technologies and realise assessed projects; these may include motion capture, haptic feedback, interaction design, data sonification, visualisation, animation, sound design, and coding/scripting in relevant languages strictly for creative output. The course will be structured around lectures, practical seminars and workshops and tutorials. There is the expectation of independent study for the realisation of creative digital applications. The practical seminars will act as laboratories for students to experiment with these technologies and enhance their skillsets, working towards a signature practice that primes them for the digital creative sector. The lectures provide a theoretical basis for students to critically position their work, further developed through student-led discussions in tutorials. The lecture content also informs the seminars, ensuring that students are able to perceive the practical application of these ideas. In their first year of study, students will be introduced to the key practitioners and practices who demonstrate the ways digital technologies enrich the creative potential of traditional art forms. Marketing: Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business. Our Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the marketing context, marketing research and the discipline’s central role to business success, while allowing you to reflect on the moral and ethical implications of marketing behaviour. The ever advancing fields of Social Media and Digital Marketing run through the Marketing curriculum as central themes and allow you to reflect on the many challenges and opportunities that these technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. The degree is accredited by the Chartered Institute of Marketing (CIM) under their CIM Accredited Degree programme. This means that our graduates will receive significant exemptions from the institute’s professional membership examinations. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders. Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.